Digital Marketing Specialist

Responsibilities:

• Plan, implement, and monitor digital marketing campaigns across SEO, PPC, social media, and email.

• Manage paid search campaigns (Google Ads, Bing Ads), including keyword research, ad copy, bidding, and performance tracking.

• Develop engaging written, visual, and multimedia content for company websites, blogs, social media, and email campaigns.

• Maintain and optimize company blogs for SEO and lead generation.

• Build and maintain social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

• Implement social media campaigns, community management, and engagement tactics.

• Conduct keyword research and on-page SEO optimization.

• Monitor website performance metrics and implement UX improvements.

• Collaborate with developers/designers to enhance website visibility and functionality.

• Track campaign KPIs such as engagement rates, lead generation, conversions, traffic, and ROI.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Marketing, or a related field.

• 2–5 years of experience in digital marketing or related roles.

• Strong understanding of digital channels, including SEO, PPC, social media, email, and content marketing.

• Proficiency in digital marketing tools: Google Analytics, Google Ads, Meta Ads, CRM platforms, social media management tools, and SEO tools.

• Excellent analytical, creative, and communication skills.

• Must reside on the island

What We Offer:

• Competitive compensation

• Performance-based incentives

• Growth opportunity within a multi-sector organization

Location: Ikota, Lekki Phase 2, Lagos

Employment Type: Full‑time, onsite (flexible hours; occasional evenings, weekends and on‑call for events/campaigns)