Digital Marketing Specialist - TEMP

About

Are you passionate about storytelling, digital innovation, and making an impact in the healthcare industry? Our client is seeking a dynamic and creative Digital Marketing Specialist to amplify our brand and lead engaging webinar campaigns that connect with audiences across the care continuum. If you thrive in a collaborative environment and have a knack for developing compelling content, this could be the perfect opportunity for you!

Responsibilities

• Develop captivating webinar content tailored to targeted audiences by collaborating with internal teams and external influencers, including key opinion leaders (KOLs), customers, and suppliers.
• Support brand awareness initiatives and generating leads for innovative products, services, and technologies through engaging digital content.
• Partner with creative teams to craft high-impact landing pages, social media ads/posts, emails, and website campaigns—driving awareness, engagement, and qualified leads.
• Maximize reach by tailoring content for web, social, and email channels, including launching national social pilots to showcase ROI and scalability.
• Monitor performance metrics and KPIs to measure campaign success and optimize strategies for continuous improvement.
• Participate in special projects and contribute to innovative marketing initiatives.

Qualifications

• 5-7+ years of experience in webinar content marketing and editorial roles, with a focus on B2B and B2B2C audiences.
• Proven success in supporting downstream marketing plans that drive revenue, demand, and profitability.
• Strong understanding of digital marketing channels, omnichannel strategies, and ROI measurement.
• Hands-on experience with Zoom webinars, social media, and digital advertising tools.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects, solve problems, and make data-driven decisions.
• Knowledge of the dental industry is a plus but not required.
• Bachelor’s Degree or equivalent in a related field (Master’s a plus).
• Familiarity with tools like Zoom, Asana, and other marketing platforms.