Digital Marketing Specialist

An innovative startup in Upington, Northern Cape is hiring a Digital Marketing Specialist to create content that engages audiences and drives awareness. You will write blog articles, produce video scripts, design infographics, and create downloadable resources like e-books. A strong content portfolio and adaptable writing style are required.

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.

Requirements

• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.

Qualifications

• Google Ads and Analytics Certifications