Digital Marketing Specialist

Company Description

Stäubli is a globally active provider of industrial and mechatronic solutions with four divisions: Electrical Connectors, Fluid Connectors, Robotics, and Textile. Stäubli operates in 28 countries and is represented in 50 countries across four continents. The global workforce of over 6,000 employees is dedicated to offering comprehensive solutions and long-term support to customers from almost all industry sectors. Originally founded in 1892 as a small workshop in Horgen/Zurich, Stäubli is today an international group headquartered in Pfäffikon, Switzerland.

Stäubli Electrical Connectors develops advanced connection technology and solutions based on reliable MULTILAM contact technology. In the photovoltaic sector, Stäubli is a pioneer and world market leader with its MC4 connector system. Stäubli ensures connections for life in industries such as renewable energies, industrial and automation applications, power transmission and distribution, railway technology, welding automation, testing and measurement technology, medical devices, and e-mobility.

Job Description

As a Digital Marketing Specialist, you will be responsible for optimizing digital marketing activities with a focus on social media, performance analysis, and data-driven development and optimization of marketing automations. Your main tasks will include:

• Planning, creation, and execution of digital campaigns across various digital channels, especially social media and marketing automation, as well as production of target-group-specific content as part of integrated marketing communication.
• Holistic performance marketing including paid search, retargeting, and continuous optimization to increase traffic, engagement, and conversion.
• Building, maintaining, and analyzing Google Analytics in collaboration with Corporate Communications.
• Developing and implementing integrated digital communication measures along the customer journey.
• Further developing and optimizing marketing automations to increase efficiency, lead quality, and cross-channel impact.

Qualifications

• Bachelor's degree in digital marketing, communications, or media, or equivalent further education with several years of practical experience in digital marketing.
• In-depth experience with marketing and sales automation platforms (e.g., Eloqua).
• Deep knowledge of Adobe Creative Cloud (e.g., Photoshop, InDesign, Premiere).
• Familiar with content management systems for social media.
• Experience with Google Analytics, Paid Search (including Google Ads), and retargeting tools.
• Very proficient in using the MS Office Suite (Outlook, Word, Excel, Ppt, MS Teams, SharePoint).
• German and English, each very proficient in speaking and writing (B2/C1).

Additional Information

What we offer:

• A globally active Swiss family company with a very good market position and innovative high-performance solutions.
• An appreciative corporate culture and motivated employees who tackle daily challenges with you.
• The advantages of a medium-sized company as well as an international group.
• The opportunity to contribute to future-oriented technologies.
• Many other benefits such as flexible working hours, the possibility to work partially from home, diverse internal training opportunities, parking spaces, additional bridge days, modern workplaces, and much more.

People, Passion, Performance, Partnership are our values that we live.

Do we fit together? Let's find out. We look forward to your application.

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