Digital Marketing Specialist

Position Summary/Description

UNC -Chapel Hill's University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns, both in-house and with vendor support.

Reporting to the director of marketing strategy, the digital marketing specialist will develop and implement paid social media campaigns, coordinate paid media buys, track pacing and metrics across digital platforms, develop strategic recommendations based on best practices and observed performance, and help measure the impact of our communications efforts with the University's target audiences.

Education and Experience

• Three years of relevant experience.
• Ability to develop standard benchmarking and reporting systems.

Essential Skills

• Demonstrated experience developing and executing paid social media campaigns on Meta, LinkedIn, and X.
• Demonstrated experience with tools such as Google Analytics, Facebook Insights, Business Suite, X and Instagram Analytics to standardize reporting of digital and social media metrics.
• Knowledge of SEO and AP Style.

AA/EEO Statement

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.