Digital Media Specialist/Manager

About

The Quattro team is seeking a full-time Digital Media Specialist/Manager dependent on the candidate’s qualifications. Ideal candidates will have deep experience in both development and implementation of online marketing programs and strategies that drive business growth. This role will focus heavily on Paid Media (search, social, programmatic) programs; however, experience in SEO or offline media is highly desired. This role will report to the Senior Director of Marketing & Analytics. This is a hybrid role—on-site on occasion, though full remote/out of state is an option for the right candidate.

Responsibilities

• Develop a strong understanding of the client’s products/services, competition, industry, marketing goals, and objectives
• Campaign execution: launch, manage and optimize PPC, paid social, and programmatic campaigns
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, placements, and other facets of digital media in accordance with client goals
• Collaborate with internal teams (Accounts, Creative, SEO), to ensure alignment on best practices and overall strategy
• Stay up-to-date on industry trends to ensure best practices are followed and all appropriate channels are considered
• Manage advertising budgets of various sizes, along with pacing and bidding strategies to drive optimal results
• Provide ad copy suggestions that adhere to best practices and client goals
• Help generate weekly and monthly client reporting and identify relevant, actionable insights
• Audit data on a regular basis and ensure data integrity

Qualifications

• Bachelor's degree or equivalent
• Minimum of 3-5 years of hands on digital media management experience required
• Ability to work successfully with teams, handle multiple projects, and adapt to changes in client priorities
• Demonstrate critical thinking and problem-solving skills. Understand the “what” and the “why” of it all
• Some experience with paid social campaigns (Meta, Twitter/X, LinkedIn, Reddit) or DSP-based programmatic media placement
• Google Ads and Bing Ads Certifications preferred
• Proficient in Excel, PowerPoint, Google Ads Editor, and Bing Ads; BI platform experience a plus (Looker Studio, Datorama, Power BI)
• Strong writing and editing skills
• Ability to extract insights from large amounts of information
• Comfortable developing presentations and presenting your ideas
• Experience with marketing automation tools (Marketo, HubSpot, SalesForce Marketing Cloud) and/or bid management (GMP, Skai, Marin, Acquisio) a plus