Digital Marketing Specialist (Ecommerce – PPC + SEO)

About MTG Marketing & Consulting

MTG Marketing & Consulting is a performance-driven digital marketing and web development agency focused on delivering measurable ROI for ecommerce brands across Canada and the United States.

Role Overview

We are looking for a results-focused Digital Marketing Specialist with strong experience in both PPC advertising and SEO for ecommerce businesses. This role is ideal for someone who understands how paid advertising and organic search work together to drive profitable growth.

This is a hands-on role involving campaign management, SEO strategy, optimization, reporting, and growth planning across multiple ecommerce brands.

Responsibilities

PPC / Paid Media

• Manage and optimize Google Ads campaigns including: Shopping, Performance Max, Search, Display, YouTube
• Manage Meta Ads campaigns (Facebook & Instagram)
• Monitor and optimize ROAS, CPA, CTR, conversion rate, and AOV
• Manage advertising budgets and scaling strategies
• Conduct audience, creative, and bidding tests
• Write and optimize ad copy and campaign messaging

SEO / Organic Growth

• Develop and execute SEO strategies for ecommerce websites
• Conduct keyword research and competitor analysis
• Optimize product pages, collection pages, metadata, and internal linking
• Monitor rankings, traffic, indexing, and technical SEO performance
• Identify new organic growth opportunities
• Assist with SEO content planning and recommendations
• Collaborate with developers to implement SEO improvements
• Create SEO reports and performance summaries

Ecommerce & Feed Management

• Manage Google Merchant Center feeds
• Optimize product titles, descriptions, GTINs, categorization, and promotions
• Maintain Meta Commerce Manager product catalogs
• Troubleshoot feed errors and disapprovals

Tracking & Analytics

• Manage and monitor: GA4, Google Tag Manager, Meta Pixel / Conversion API, Google Search Console
• Build and interpret performance reports
• Analyze attribution and channel performance

AI & Marketing Tools

• Use AI tools for: Ad copy generation, SEO ideation, Reporting insights, Creative concepts
• Stay current with SEO, PPC, and AI marketing trends

Requirements

• 3+ years experience managing ecommerce PPC campaigns
• 3+ years experience with SEO strategy and implementation
• Strong understanding of ecommerce marketing KPIs
• Experience with: Google Ads, Meta Ads Manager, Google Merchant Center, GA4, Google Search Console, WooCommerce or Shopify
• Strong analytical and organizational skills
• Ability to work independently in a remote environment
• Strong communication skills

Preferred Qualifications

• Experience managing Canadian and U.S. ecommerce campaigns
• Familiarity with: SEMrush, Ahrefs, Screaming Frog
• Located in British Columbia or West Coast time zones preferred

What We’re Looking For

• Self-starter with strong ownership mentality
• Someone focused on profitability and growth, not just traffic
• Detail-oriented and organized
• Comfortable in a fast-paced agency environment
• Passionate about ecommerce growth, SEO, and paid media

Why Join Us

• Flexible remote work environment
• Opportunity for long-term growth into a full-time role
• Work with established ecommerce brands
• Performance-focused agency culture
• Open to innovation and AI-driven workflows

Schedule

• Monday to Friday
• Flexible hours

Experience

• Google Ads: 4 years (required)
• Meta/Facebook Ads: 4 years (required)
• Ecommerce Marketing: 4 years (required)
• SEO: 3 years (required)
• Google Merchant Center: 3 years (required)

Work Location

• Remote (Canada only)
• Preferred: British Columbia / West Coast

Job Types

• Part-time, Fixed term contract
• Contract length: 6 months

Pay

• $30.00 per hour