Digital Marketing Strategist

About

You’ll own the pipeline from first impression to booked client. We’re looking for someone who gets both the creative side of digital marketing and the numbers side of sales, and can use both to put travel products in front of the right people.

Responsibilities

• Run email marketing end-to-end: build campaigns, segment lists, write copy, and optimize for open rates and conversions. Manage newsletters, drip sequences, and promotional blasts for different travel products.
• Own content strategy: plan and produce content across blog, social, and email that educates and converts. Turn destinations, packages, and experiences into stories people want to share and book.
• Execute digital marketing campaigns: manage paid and organic efforts across Google, Meta, LinkedIn, and other channels. Handle targeting, budget allocation, A/B testing, and reporting.
• Drive sales through partnerships: reach out to organizations, corporate bodies, travel groups, and communities in different locations to raise awareness and close deals for travel products. Run presentations, negotiate, and follow up.
• Track, analyze, report: set up tracking for campaigns and leads. Report weekly on what’s working, what’s not, and what you’re changing.

Requirements

• 3+ years in digital marketing and sales with proven experience running email campaigns, content, and paid ads. Bonus if in travel, hospitality, or tourism.
• Strong communication skills: write clearly, pitch confidently, and adapt tone for corporate clients, groups, and online audiences.
• Strategic and hands-on: able to map out a 90-day plan and execute posts, emails, and follow-ups.
• Data-driven mindset: comfortable with Google Analytics, Meta Ads Manager, email platforms like Mailchimp/Brevo, and basic CRM tools.
• Hustle for leads: proactive in finding decision-makers, starting conversations, and moving them to bookings.