Digital Marketing Strategist

About Rhoads Creative

Rhoads Creative is a digital marketing agency built for brands that want real growth, not “pretty reports.” We help our clients win online through smart strategy, strong execution, and a team that takes results personally. We’re a group of problem‑solvers, researchers, and creative thinkers who love what we do, support each other, and work hard to stay ahead of what’s changing in marketing.

Role Overview

As a Digital Marketing Strategist, you’ll play a key role in planning and executing strategies that drive measurable performance for our clients. This position is ideal for someone who is strong in SEO, confident working with data and reporting, and comfortable collaborating cross‑functionally. You’ll also be expected to use modern AI tools as part of your day‑to‑day workflow to improve efficiency, enhance content quality, and support stronger strategic decisions.

Key Responsibilities

• Develop and execute digital marketing strategies that increase traffic, leads, and conversions
• Perform keyword research and analysis to identify growth opportunities
• Manage technical SEO improvements and collaborate with developers when needed
• Monitor performance using platforms like Google Analytics and Google Search Console and turn insights into action
• Serve as a day‑to‑day point of contact for clients, delivering clear communication around strategy, performance, priorities, and next steps
• Support content planning and optimization (blogs, web copy, landing pages) with an emphasis on search visibility and quality
• Use AI tools like ChatGPT, Gemini, and Perplexity to support research, content creation, and workflow efficiency

Required Qualifications

• 2–4 years of hands‑on experience as an SEO specialist or in a similar SEO‑focused digital role
• Strong understanding of search engine algorithms, ranking factors, and evolving SEO best practices
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience using project management tools like Monday.com and Asana
• Working knowledge of HTML as it relates to SEO and CMS platforms (WordPress experience is a plus)
• Experience using AI tools (such as ChatGPT, Gemini, Claude, etc.) as part of your daily workflow for research, content optimization, and productivity
• Strong analytical skills and confidence in interpreting performance data to guide strategy
• Comfortable communicating with clients in a professional, confident way, with the ability to translate marketing data and strategy into clear, actionable takeaways
• Strong content writing and editing skills
• Experience supporting or managing paid search campaigns (Google Ads)

Work Environment & Culture

This is a hybrid role based in Exton, PA. You’ll work closely with a team that values communication, accountability, and doing things the right way, not the easy way. We move fast, test constantly, and care deeply about the quality of what we deliver. We’re a collaborative team that thrives on creativity, strategy, and results. If you enjoy solving problems, improving systems, and seeing your work directly impact client success, you’ll fit in well here.

Benefits & Perks

• Hybrid work setup (1–2 days in office in Exton, PA)
• Company‑provided equipment
• Fully paid medical benefits after three months
• 15 days PTO to start (plus more earned over time)
• Paid holidays
• A team culture that values fun, creativity, and real community involvement
• Opportunities for growth and skill development in digital marketing strategy
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance
• Professional development assistance

Job Type & Compensation

• Full‑time
• Salary: $64,000 – $70,000 per year