Digital Marketing Strategist & Content Creator

About

Our client is seeking a creative and data‑driven Digital Marketing Strategist and Content Creator to drive online engagement and brand visibility in Abuja, Federal Capital Territory, NG. This hybrid role requires a blend of strategic planning, content development, and campaign execution, with regular in‑office collaboration and remote work flexibility. The ideal candidate will have a proven track record in developing and implementing successful digital marketing campaigns across various platforms, coupled with exceptional writing and multimedia content creation skills.

Responsibilities

• Develop comprehensive digital marketing strategies aligned with business objectives.
• Manage social media channels and create engaging written, visual, and video content.
• Optimize website content for SEO.
• Execute paid advertising campaigns (e.g., Google Ads, social media ads).
• Monitor campaign performance using analytics tools, provide regular reports on key metrics, and use data insights to refine strategies for maximum ROI.
• Create blog posts, website copy, social media updates, email newsletters, and potentially short promotional videos.
• Maintain brand consistency across all digital touchpoints and stay ahead of industry trends and emerging technologies.
• Collaborate with internal teams, including sales and design, to ensure cohesive marketing efforts.

Key Duties

• Develop and execute digital marketing strategies.
• Create engaging and SEO‑optimized content (written, visual, video).
• Manage and grow social media presence.
• Plan and manage paid advertising campaigns.
• Analyze campaign performance and report on KPIs.
• Conduct market research and competitor analysis.
• Optimize website content for search engines.
• Collaborate with cross‑functional teams.
• Stay updated on digital marketing trends.
• Manage hybrid work schedule effectively.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of digital marketing experience.
• Proven ability in content creation and strategy.
• Expertise in SEO, SEM, and social media marketing.
• Proficiency with analytics and marketing automation tools (e.g., Google Analytics, HubSpot, SEMrush).
• Strong writing, editing, and communication skills.
• Experience with design and video editing software (e.g., Adobe Creative Suite, Canva, video editing tools).
• Analytical mindset and data‑driven approach.
• Project management skills.
• Ability to work effectively in a hybrid model.