Digital Marketing - Unit Lead / Assistant Manager / Manager

Department: Digital Marketing

Job Location: Goregaon (west), Mumbai

Key Responsibilities: • Responsible for generating revenue and achieving growth targets. • Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts. • Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities • Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites. • Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content. • Regular usability checks for English and other language websites for maximum localization impact. • Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums • Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns. • Evaluate and finalize all design-related tasks.

Keyskills

Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites/key characteristics and skills required: • Proven experience in Digital Marketing. • MBA from a reputed institute (preferred) • Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation. • Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success. • Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.

• Ability to ideate and engage existing clients and prospective clients through email marketing • Excellent verbal and written communication skills • Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization • Knowledge of HTML, JavaScript, CSS (added advantage)

Liquid error: undefined method `public_fields' for nil:NilClass