Digital Media Coordinator

Responsibilities

• Develop, implement, and manage data-driven, full-funnel paid social media, display, and paid search campaigns to drive awareness, consideration, and conversion for the company’s brand and its products.
• Optimize campaigns shared across Google, Bing, Demand Gen, Microsoft Audience, and YouTube.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Create and present reports on campaign performance to identify actionable insights from Google Adwords, Bing Ads, Facebook/Meta, Google Analytics, Adobe, and Tableau.
• Identify market trends and competitors’ insight via Hootsuite, Conductor, and Competiscan, present to key stakeholders and set digital marketing strategies for the paid media team.
• Lead efforts towards implementation of audience segments from 1st party data and 3rd party affiliate audiences.
• Abide by compliance and legal parameters to ensure all paid media content is compliant with the NCUA under financial services guidelines.
• Review creative assets in production and provide feedback to the design team.
• Creating and manage tracking urls for paid media campaigns.
• Manage monthly digital budget for paid media channels – specifically across display, social, and paid search channels
• Conduct monthly invoices for Google Ads and Microsoft Ads.
• Monitor pacing of paid media campaigns and make budget optimizations as needed.
• Update creative performance review monthly for paid media campaigns.
• Provide after hour’s coverage/support to the social media, display, and search team is required.
• Stay up to date with AI advancements and provide strategic recommendations.

Education and Experience

• Bachelor’s degree in marketing, Communications or a related field.
• 2-3 years’ experience with running campaigns in digital marketing channels – Video, Display, Social and Paid Search.
• Hands-on knowledge of social media advertising (Meta Ads Manager), Google Ads, Bing Ads, YouTube, Google Analytics, Adobe Analytics, and Tableau.
• Strong project management skills with the ability to multitask and manage multiple priorities and deadlines in a fast-paced environment
• Ability to understand, synthesize and communicate campaign results and metrics
• Excellent grammar, punctuation, and spelling skills