Digital Media Manager

Overview

Appalachian Heritage Hospitality is redefining travel in West Virginia through managing and operating experience-driven destinations such as glamping resorts, outdoor recreation facilities and boutique hotels. This role focuses on growing awareness, driving bookings, and building a strong digital presence through content, campaigns, and partnerships. You’ll help make sure each property shows up clearly and consistently online and that the content actually leads to results.

What You’ll Do

• Plan what content to create and where to share it (social media, website, email)
• Create content like photos, reels, videos, posts, blogs, travel guides, and itineraries
• Manage platforms like Instagram, Facebook, TikTok, YouTube, and email
• Stay on top of trends and create timely, relevant content that fits current formats and platforms
• Schedule and publish content consistently
• Help grow our audience and increase engagement
• Track what’s working and adjust as needed
• Support website and blog content to improve visibility and search traffic
• Help build and maintain a strong online presence for each brand and property
• Partner with CVBs and West Virginia Department of Tourism on co-op campaigns and co-branded marketing efforts
• Engage and manage partnerships with influencers and content creators
• Align content and campaigns with partner brands (including WV Tourism) to ensure consistent messaging and branding
• Assist in developing new brands or launching new properties when needed
• This role supports multiple brands and properties.

What We’re Looking For

Required

• 2–5+ years in content creation, social media, or digital marketing
• Strong photo and video skills
• Experience scaling an engaged audience
• Experience managing multiple Instagram, TikTok, and Facebook
• Ability to plan and execute projects from start to finish
• Comfortable working both remotely and on-site (40%+)
• Interest in hospitality, travel, or outdoor recreation and the West Virginia story

Preferred

• Experience writing blogs, travel guides, or long-form content
• Familiarity with tools like CapCut, Lightroom, Adobe Suite, Canva or similar
• Experience with influencer partnerships
• Basic understanding of SEO and email marketing platforms

Compensation

• Competitive salary (based on experience)
• Performance-based incentives

How to Apply

Send: Your resume and portfolio or examples of content (social, blog, video, etc.) to: corinne@ahgwv.com