Digital Media Manager

Company Overview

Walmart Marketing is an award-winning, globally recognized team of thinkers, creators, and problem solvers dedicated to helping people save money and live better. The team works across digital and physical channels to redefine the shopping experience through creative innovation, grounded in customer insights and brand strategy. You will join a dynamic, collaborative environment where your work directly contributes to brand relevance, customer engagement, and the future of commerce.

Role and Responsibilities of Digital Media Manager

In this role, you will connect the Walmart brand with its diverse social community, leveraging cultural intelligence and social listening to inform marketing strategies. You will manage daily engagement, monitor trends, and translate online conversations into actionable insights that enhance customer experiences and drive brand affinity.

• Manage daily community engagement across all social channels, including comments, tags, and hashtags.
• Build and nurture relationships with long-time brand advocates while strategically engaging new customers to expand community reach.
• Contribute to social listening strategies, surfacing and analyzing online conversations and cultural trends related to the brand, products, and industry.
• Leverage social listening tools to identify engagement opportunities, flag issues, and inform cross-functional teams including Product, Communications, and Customer Care.
• Advocate for the Walmart customer by championing their voice in decision-making.
• Humanize the brand through thoughtful, brand-aligned conversations with the audience.
• Develop creative approaches to deepen community participation and strengthen brand affinity.
• Design and scale a community of brand advocates to generate early-stage consumer insights.
• Use social tools and AI to analyze data, identify target segments, and support engagement strategies.
• Stay attuned to platform trends, viral formats, and cultural moments to maintain brand relevance and responsiveness.

Required Skills and Experience of Digital Media Manager

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 2+ years managing social media or community engagement for a consumer-facing brand.
• Experience using social listening and analytics tools (e.g., Sprinklr, Brandwatch, Talkwalker).
• Proven ability to communicate and collaborate effectively with cross-functional teams.
• Strong copywriting and communication skills with attention to brand voice and tone.
• Familiarity with social media platforms, algorithms, and best practices.
• Ability to analyze social data to surface actionable insights.
• Experience managing and moderating online communities, forums, or ambassador programs.
• Comfortable working in a fast-paced, always-on environment with shifting priorities.

Preferred Qualifications

• Experience in digital marketing, including affiliate marketing or display advertising.
• Experience collaborating with cross-functional teams.

Compensation and Benefits of Digital Media Manager

• Pay: $96,000 - $202,000 annually
• Additional compensation may include annual or quarterly performance bonuses
• Stock options for certain positions
• Medical, vision, and dental coverage
• 401(k) retirement program with company match
• Paid time off, including sick leave, parental leave, and holidays
• Short- and long-term disability coverage
• Company discounts and Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefits, covering tuition, books, and fees for full-time and part-time associates

About Walmart

Walmart is committed to creating a diverse, inclusive, and equitable workplace where associates, customers, and communities thrive. The Walmart values unique experiences, identities, abilities, ideas, and perspectives while fostering collaboration, innovation, and professional growth. You will be part of a culture that encourages engagement, creativity, and customer-centric decision-making, shaping the future of retail at a global scale.

FAQ

Q: What does a Digital Media Manager do?
A: They plan, execute, and manage digital marketing campaigns across platforms to drive engagement and brand awareness.

Q: What skills are needed for a Digital Media Manager?
A: Social media strategy, content creation, analytics, project management, and communication skills are essential.

Q: Is the role stressful?
A: It can be, due to campaign deadlines, performance metrics, and managing multiple platforms simultaneously.

Q: What qualifications are required?
A: A bachelor’s degree in marketing, communications, or a related field, with experience in digital marketing, is typically required.