Digital Media Specialist

About

This role supports the planning, execution, and tracking of digital advertising campaigns, especially programmatic and paid social media ads. The person will help manage campaign budgets, monitor performance, and coordinate with different marketing teams to ensure campaigns run smoothly and meet business goals.

Key Responsibilities

• Campaign Support & Execution

  • Assist in running digital advertising campaigns across channels such as display, social media, video, audio, and mobile.

• Media Planning & System Updates

  • Enter and maintain campaign details, ad buys, and media plans in advertising management platforms like Mediaocean and Prisma.

• Budget & Invoice Tracking

  • Help track advertising budgets, review media invoices, and ensure campaign spending aligns with approved budgets and internal processes.

• Reporting & Data Analysis

  • Pull campaign reports, analyze performance data, and create summaries using tools such as Microsoft Excel, Tableau, and Microsoft PowerPoint.

• Cross-Team Coordination

  • Work closely with marketing, analytics, and media teams to manage campaign timelines, deliverables, and reporting.