Digital Media Specialist

Location

Mt Rainier

Optional Analytics

• Optional Analytics
• Google Analytics – to gather external career site traffic metrics.
• Tracking Pixels – to track the source of traffic to your external career site.

Position Overview

Digital Media Specialist

• Remote
• Come build your career.

The Job

• As a Digital Media Specialist, you will assist in developing disruptive retail media campaigns that efficiently drive sales for our DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER‑CABLE, and BOSTITCH brands through retail media campaigns, search, digital marketing, marketing events, and other strategic initiatives.

Responsibilities

• Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns for our Tools & Outdoor brands, including analyzing results and recommending changes to optimize investment.
• Maintain and manage proper brand experience across multiple merchandising platforms and initiatives.
• Assist in executing content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives to deliver maximum organic search results.
• Partner with sales, channel marketing, finance, shopper marketing and brand teams as well as agency partners to develop unique programs that align with sales goals.
• Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities.

Requirements

• Minimum 3+ years of experience in pay‑per‑click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon).
• Demonstrated success building unique digital media programs to drive point of sale.
• Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROI.
• Strong negotiation, interpersonal, and verbal and written communication skills.
• Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business.

Compensation & Benefits

• Competitive salary and a great benefits plan, including:
  • Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well‑being.
  • Discounts on Stanley Black & Decker tools and other partner programs.

Additional Perks

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Access a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Additional Information

• Base pay range for this position in Maryland: $70,000 – $85,000 per year (pay is based on market location and may vary depending on job‑related knowledge, skills, and experience).
• A sign‑on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.
• #LI‑JA1 #Remote

Applicants should apply via Stanley Black & … (truncated).