Digital & Performance Marketing Manager

About

You will be joining Social Bird Media, a fast-growing influencer marketing agency that specializes in storytelling, creator-led marketing, and ROI-focused digital campaigns across various industries. As a Digital Marketing Executive / Manager, your role will involve driving SEO, Google Ads, and funnel optimization to achieve measurable growth for the clients of the agency.

Key Responsibilities

• Conduct keyword research, on-page SEO, and content optimization to enhance website visibility.
• Monitor rankings, traffic, and performance using tools such as GA4, Google Search Console, and SEO tools.
• Collaborate with content teams to align SEO strategies with brand and campaign objectives.
• Plan, execute, and optimize Google Ads campaigns across different platforms.
• Continuously improve key metrics like CTR, CPC, Quality Score, and ROAS through testing and optimization.
• Analyze and optimize the end-to-end digital marketing funnel to enhance user experience and conversions.
• Integrate SEO, paid ads, and influencer touchpoints to create a cohesive customer journey.
• Track and analyze performance across various digital marketing channels and share insights to improve funnel efficiency.
• Stay updated with performance marketing trends, platform updates, and experiment with emerging digital channels.

Qualifications Required

• 14 years of experience in digital marketing or performance marketing.
• Strong understanding of SEO, Google Ads, and funnel optimization.
• Data‑driven mindset with a balance of creativity and analysis.
• Hands‑on experience with performance marketing tools.
• Understanding of content marketing, ad creatives, hooks, and storytelling to enhance performance campaigns.
• Experience working alongside creators or influencer marketing teams.
• Familiarity with CRO tools, automation platforms, or AI‑based marketing tools.

Additional Information

Please note that this role requires the ability to work in a fast‑paced, growth‑focused agency environment. The location of the agency is in Paschim Vihar, New Delhi, with flexible working hours and compensation as per market standards, including fixed and performance‑based incentives.

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You will be joining Social Bird Media, a fast-growing influencer marketing agency that specializes in storytelling, creator-led marketing, and ROI-focused digital campaigns across various industries. As a Digital Marketing Executive / Manager, your role will involve driving SEO, Google Ads, and funnel optimization to achieve measurable growth for the clients of the agency.

Key Responsibilities

• Conduct keyword research, on-page SEO, and content optimization to enhance website visibility.
• Monitor rankings, traffic, and performance using tools such as GA4, Google Search Console, and SEO tools.
• Collaborate with content teams to align SEO strategies with brand and campaign objectives.
• Plan, execute, and optimize Google Ads campaigns across different platforms.
• Continuously improve key metrics like CTR, CPC, Quality Score, and ROAS through testing and optimization.
• Analyze and optimize the end-to-end digital marketing funnel to enhance user experience and conversions.
• Integrate SEO, paid ads, and influencer touchpoints to create a cohesive customer journey.
• Track and analyze performance across various digital marketing channels and share insights to improve funnel efficiency.
• Stay updated with performance marketing trends, platform updates, and experiment with emerging digital channels.

Qualifications Required

• 14 years of experience in digital marketing or performance marketing.
• Strong understanding of SEO, Google Ads, and funnel optimization.
• Data‑driven mindset with a balance of creativity and analysis.
• Hands‑on experience with performance marketing tools.
• Understanding of content marketing, ad creatives, hooks, and storytelling to enhance performance campaigns.
• Experience working alongside creators or influencer marketing teams.
• Familiarity with CRO tools, automation platforms, or AI‑based marketing tools.

Additional Information

Please note that this role requires the ability to work in a fast‑paced, growth‑focused agency environment. The location of the agency is in Paschim Vihar, New Delhi, with flexible working hours and compensation as per market standards, including fixed and performance‑based incentives.