Digital Search Specialist

About The Role

We are a growing UK-based digital marketing agency looking for an experienced Digital Search Specialist based in South Africa to join our delivery team.

This is a hands-on, performance-driven role requiring strong practical experience in both PPC and SEO. You will be responsible for managing paid search campaigns while delivering ongoing organic optimisation across a portfolio of UK-based clients.

This is not a single-channel position. We are looking for a true hybrid search specialist who is confident executing, optimising and improving performance across both paid and organic search.

Requirements

Paid Search (PPC)

• Build, manage and optimise Google Ads campaigns (Search essential; Display/Performance Max advantageous)
• Conduct structured keyword research and campaign planning
• Write and test ad copy to improve CTR and conversion performance
• Manage bids, budgets and bidding strategies to maximise ROI
• Monitor Quality Score, CPA, ROAS and overall campaign efficiency
• Implement and maintain accurate conversion tracking (Google Ads & GA4)
• Continuously test, refine and scale campaigns based on performance data
• Align paid activity with wider digital strategy and client objectives

Search Engine Optimisation (SEO)

• Deliver ongoing on-page SEO improvements across multiple websites
• Conduct keyword research, intent mapping and content optimisation
• Optimise metadata, internal linking and site structure
• Support technical SEO implementation in collaboration with web/development teams
• Monitor rankings, traffic and engagement metrics
• Identify growth opportunities through structured, data-led analysis
• Align SEO strategy with PPC insights for integrated search performance

AI & Modern Search Optimisation

• Apply AI-influenced search principles across paid and organic channels
• Support optimisation for generative and answer-based search experiences
• Stay up to date with developments in AI-driven search and automation tools

Performance & Reporting

• Monitor and analyse performance using GA4, Google Search Console and Google Ads
• Track agreed KPIs and proactively identify risks and opportunities
• Provide clear, actionable insights to internal stakeholders
• Use performance data to guide prioritisation and optimisation decisions

Skills & Experience

Essential

• Proven hands-on experience managing Google Ads campaigns
• Demonstrable experience delivering SEO improvements across live websites
• Strong working knowledge of GA4 and Google Search Console
• Solid understanding of keyword strategy across both paid and organic search
• Ability to manage multiple client accounts simultaneously
• Strong analytical skills and attention to detail
• Experience working in a performance-focused environment

Desirable

• Experience working within a digital marketing agency
• Exposure to UK or international clients
• Familiarity with Performance Max and automated bidding strategies
• Understanding of CRO and landing page optimisation
• Basic understanding of technical SEO audits

Personal Attributes

• Commercially aware and results-driven
• Proactive and improvement-focused
• Organised and accountable
• Comfortable working remotely within structured processes
• Collaborative and reliable
• Confident managing workload aligned to UK business hours

What Success Looks Like

• Measurable improvements in PPC performance and ROI
• Increased organic visibility and qualified traffic
• Strong alignment between paid and organic search strategies
• Consistent, high-quality campaign delivery
• Data-led decision making and continuous optimisation