Digitales Marketing und E-Commerce (B.A.) - dual

About

With digitalization, new business models and digital services have grown rapidly. In addition to classic online retail, innovative apps and online services are emerging that create new customer experiences. The development and marketing of such platforms require in-depth knowledge of digital marketing, such as social media marketing and data-driven strategies. E-commerce also remains relevant – not only as a sales channel but also as a competence field in the development of innovative digital business models. The Digital Marketing and E-Commerce (B.A.) degree program at Media University prepares students for these diverse challenges and provides them with the foundations to succeed in the digital economy.

Study Content and Teaching

The Digital Marketing and E-Commerce (B.A.) degree program in the Business department at Media University imparts essential fundamental knowledge, for example in Data Analytics, Entrepreneurship, and Business Ethics and Digital Ethics.

A characteristic of Media University's Bachelor's programs is also the dual qualification, which offers broad professional training in two complementary areas of the online job market.

Module topics specializing in Digital Marketing include Consumer Behavior, Online Advertising and Media Planning, and Social Media and Community Management.

In the E-Commerce area, topics such as Shop Systems, Trade and Service Management, Customer Relationship Management, and User Experience and Web Analytics are covered.

Study Dual – Study and Job

At Media University, the Digital Marketing and E-Commerce (B.A.) Bachelor's program is also offered in a dual format:

The Bachelor's degree (B.A.) can be achieved in a dual-practice-integrated format (without an additional IHK examination) in seven semesters. "Dual-practice-integrated" means that students work in a partner company parallel to their studies. In addition to imparting theoretical specialist knowledge, practical business projects are integrated into the studies. Media University supports applicants in finding a partner company based on its own corporate network.

Internship

The Digital Marketing and E-Commerce program at Media University includes a six-month practical phase as a mandatory internship in the classic study path.

In the dual study program, the practical part is integrated parallel to the studies through work in a partner company.

Career Prospects

Due to the broad professional qualification, career entry options are diverse. Graduates of the Digital Marketing and E-Commerce (B.A.) program can work, for example, as (Online/Digital) Marketing Managers, Media Planners, Social Media Consultants, Community Managers, Business Analysts, or Data Analysts.

Recognition

The Digital Marketing and E-Commerce (B.A.) degree program at Media University is state-approved by the Berlin Senate Administration and accredited by the Accreditation Council.

It thus meets the highest international academic quality standards.