Direct Marketing Manager

Position Summary

A growing and established organization within the home improvement/services industry is seeking a Direct Marketing Manager to lead its regional canvassing and field marketing operations. This individual will be responsible for developing and executing strategies that drive qualified lead generation through direct outreach initiatives.

The ideal candidate is a hands-on leader who can balance strategic planning with day-to-day execution, while building and managing a high-performing team in a fast-paced, results-oriented environment.

Key Responsibilities

Program Leadership & Strategy

• Develop and implement short- and long-term strategies to support lead generation goals within the assigned market
• Oversee the planning, launch, and ongoing execution of canvassing initiatives
• Establish performance metrics and monitor program effectiveness, making data-driven adjustments as needed
• Manage annual and ongoing budgets aligned with marketing and lead generation objectives

Field Operations Management

• Direct all canvassing activities, including scheduling, territory planning, and daily execution
• Ensure consistency and quality across all customer interactions and brand representation in the field
• Oversee logistics including mapping, permitting requirements, marketing materials, and lead tracking systems
• Maintain accurate reporting and ensure timely entry of performance data into internal systems

Team Leadership & Development

• Recruit, train, and manage Team Leads and canvassing staff
• Provide ongoing coaching, field support, and performance management to ensure team success
• Lead by example through active participation in field activities, including ride-alongs and in-market coaching
• Foster a performance-driven culture focused on accountability, development, and results

Performance Monitoring & Reporting

• Track and evaluate team and program performance against established goals
• Analyze trends and identify opportunities for improvement in conversion, efficiency, and lead quality
• Provide regular performance updates and insights to senior leadership

Qualifications

• Minimum of 3 years of experience managing teams, preferably within field marketing, canvassing, or direct sales environments
• Demonstrated ability to lead, motivate, and develop high-performing teams
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Proven experience in training, coaching, and performance management
• Excellent organizational and project management skills with strong attention to detail
• Effective verbal and written communication skills
• Proficiency in Microsoft Office applications (Excel, Word, PowerPoint) preferred

Requirements

• Valid driver’s license with a clean driving record
• Ability to work in a fast-paced, field-based environment with regular in-market presence
• Strong ability to manage time, priorities, and resources effectively
• Understanding of marketing, lead generation, and customer engagement best practices