Director, Access Marketing

Description

Director, Access Marketing

Location

Morristown, NJ (Hybrid – onsite 3 days/week)

Therapeutic Area

Hepatology

Reports To

Head of Market Access

About The Role

Seeking an experienced Director, Access Marketing, to support the launch and ongoing commercialization of its recently FDA‑approved hepatology product. This role will be a key contributor to the Market Access strategy by developing and executing payer‑focused value materials and access enablement tools that support pull‑through across payer, hub, and field channels.

The ideal candidate brings deep pharmaceutical market access experience, thrives in a launch environment, and is comfortable translating access strategy into high‑impact, field‑ready materials. This role partners closely with Market Access leadership, payer field teams, Medical Affairs, and cross‑functional stakeholders to ensure compliant, compelling, and effective access communications.

Key Responsibilities

Access Marketing Strategy & Execution

• Support the Head of Market Access in the development and execution of the access marketing strategy for a newly approved product
• Translate market access strategy into clear, compelling, and compliant payer value messaging
• Lead development of access marketing assets that support reimbursement, access, and payer pull‑through

Payer & Field Enablement

• Develop payer‑facing value proposition materials and slide decks for Payer Account Executives (PAEs)
• Create executive‑level summaries and content tailored for business‑focused payer stakeholders
• Create executive‑level summaries and content tailored for clinical and pharmacy decision‑makers
• Partner closely with payer field teams to ensure materials are field‑ready and aligned with real‑world payer conversations

Patient Hub & Pull‑Through Materials

• Design and support development of materials for patient hub services and access pathways
• Ensure consistency of messaging across payer, hub, and commercial touchpoints to reinforce access strategy

Medical, Legal, and Regulatory Collaboration

• Lead access marketing materials through approved Medical, Legal, and Regulatory (MLR) review processes
• Collaborate with Medical Affairs to ensure clinical accuracy and compliance of payer‑facing materials

Launch Execution & Optimization

• Manage access marketing execution during launch and early commercialization
• Capture and assess field feedback to inform refinements and enhancements
• Continuously evaluate and optimize materials to improve payer engagement and pull‑through

30 / 60 / 90‑Day Expectations

First 30–60 Days

• Design and develop access marketing and payer enablement materials
• Complete medical review and approval processes
• Deploy finalized materials to payer field teams for use

By 90 Days

• Manage access marketing execution through launch
• Reassess materials based on payer response and field feedback
• Implement updates and optimizations as needed

Qualifications

• Minimum of 10 years of pharmaceutical industry experience
• Demonstrated experience in Market Access, Access Marketing, Payer Marketing, or Reimbursement Strategy
• Strong understanding of payer dynamics and value proposition development
• Launch experience with a recently FDA‑approved product
• Experience supporting payer field teams or account executives
• Therapeutic experience in hepatology, liver disease, or specialty pharmaceuticals
• Familiarity with payer value frameworks and access pathways
• Proven ability to work cross‑functionally in a matrixed environment
• Strong communication, project management, and execution skills
• Ability to work onsite in Morristown, NJ, three days per week

Education

• Bachelor’s degree required
• Advanced degree preferred (e.g., MBA, MPH, MS, or related field)

TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled).