Director, Performance Marketing

Your job

The Director, Performance Marketing drives the strategy, execution, and optimization of global performance marketing programs to drive customer acquisition, engagement, and revenue growth. This role oversees the development of scalable, data-driven marketing systems across channels, combining audience strategy, experimentation, and automation to improve efficiency and impact. The position works closely with Brand, Product, Sales, and Revenue Operations teams to align marketing efforts with business priorities and ensure measurable outcomes across the full customer lifecycle.

Who you are

• Define and drive the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs
• Design and scale audience-centric marketing programs for enterprise, mid-market, and small business segments
• Build and optimize end-to-end customer journeys that drive conversion, retention, and long-term value
• Establish and improve marketing operations, including workflow design, automation, and lead management processes
• Manage vendor and agency strategy, ensuring consistent execution and performance across tools and partners
• Implement experimentation frameworks, leveraging AI and automation to improve performance and speed to market
• Build and develop a high-performing team while defining KPIs and reporting on marketing impact and effectiveness

Who we are

• Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience.
• Experience managing global or multi-regional teams, with a proven track record of building and scaling performance marketing programs across multiple channels and customer segments
• Expertise in marketing automation platforms, paid media ecosystems, and audience segmentation strategies
• Experience designing and executing experimentation frameworks, including A/B testing and data-driven optimization
• Ability to translate business goals into measurable marketing strategies and operational plans
• Proven analytical skills, including defining KPIs, measuring performance, and driving insights-based decisions; experience with Salesforce CRM, Salesforce Marketing Cloud, Salesforce Data Cloud, Tableau, Zoom Info Marketing, and Atlassian/Jira
• Excellent communication and leadership skills, with experience developing teams and collaborating across functions

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site, and recruiters can confirm how location is considered for a specific role.

EEO and Accommodations

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or other protected status.