Global Marketing Manager, CeraVe Acne & Wound Healing
l'Oréal
About the role
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we are committed to fostering excellence, empowering talented individuals, and leading the way across various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
- Most Innovative Companies – Fast Company, 2023
- Top 5 Most Attractive Companies Worldwide Among Business Students – Universum, 2023
- Top 25 World's Best Companies – TIME, 2023
- Top Companies for Executive Women – Seramount, 2023
- Best Place to Work for Disability Inclusion – Disability Equality Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talent to contribute to our mission.
Divisional Overview
In the L'Oréal Dermatological Beauty Division, our purpose is to pioneer health and beauty to give the world life-changing and sustainable dermatological solutions for all.
Our brands (CeraVe, SkinCeuticals, La Roche-Posay, Vichy, and SkinBetter Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
If you want to lead in innovation, technology, and research, and you care about collaborating with passionate colleagues, serving communities, and acting for the planet — please join us!
CeraVe
At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic skincare for all. As a leader in mass medical skincare, CeraVe is rapidly expanding across all continents and has become the fastest-growing skincare brand at L'Oréal.
Job Description
Manage New Product Development
- Oversee Acne and Wound Healing product development and management of the Acne and Wound Healing category.
- Using consumer and scientific insights, trends, and product knowledge, build a 3-year product innovation plan that addresses business needs and meets Brand DNA.
- Partner with Labs and Industrial Development teams to ensure product feasibility and appropriate development timelines.
- Oversee concept development: incorporate consumer and scientific insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.
- Responsible for end-to-end project launches (insights, formula direction, packaging design, artwork, claims, launch strategy) and partnership with Zone and Market Teams to ensure comprehensive, on-time 360° launches.
- Oversee the product development process, including dermatologist input and formula approvals, for both new products and existing product reformulations.
- Oversee the end-to-end claims process, including clinical testing and medical studies.
- Ensure collaboration with the Business Development team and emerging markets.
- Build dermatological knowledge to drive strong innovation and activation.
- Ensure the overall feasibility and profitability of projects through cost-of-goods management.
- Create a vision for product packaging and work with creative teams on package development. Oversee the artwork process, including reviewing and approving all mechanicals.
Market Research
- Oversee market, consumer, and dermatologist research and analyses to provide insights on brand challenges, risks, and opportunities.
- Work with Global Consumer Research to analyze global category research and develop action plans for the Acne and Wound Healing category.
Manage Global Marketing Activations
Work with cross-functional partners and agencies to:
- Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos, and more.
- Create big ideas and valorization strategies to animate our existing portfolio and make new product launches impactful.
- Brief and create medical activation plans including medical conference activations, Ad Board presentations with dermatologists, and core visual aids.
- Ensure all content meets Brand DNA.
- Manage production budgets and drive cost efficiency.
Strategic Meeting Management
- Support management meeting agendas for international meetings.
- Develop qualitative, clear, and sharp materials (PowerPoint) to ensure efficient, high-quality meetings with management.
- Effectively present to senior management.
Zone Management
- Support business and coordinate communication across all zones as related to managed product categories.
- Ensure global consistency of launches via the adoption and execution of marketing plans within managed categories.
Sustainability
- Support CeraVe's sustainability initiatives as related to Acne and Wound Healing.
- Help ensure brand compliance with all L'Oréal for the Future initiatives, including sustainable packaging and formula revisions.
People Management
- Manage and develop 1 direct report.
Job Requirements
- 8+ years of related business experience.
- 4+ years of prior experience in Global Marketing and/or Product Development in consumer-packaged goods or beauty.
- Acne and Wound Healing experience is preferred.
- 2+ years of prior experience managing a team.
- Experience working collaboratively with Labs on new products and/or product renovations.
- Experience successfully launching and managing a new product or renovation throughout its entire life cycle.
- Experience briefing and managing external creative agencies to bring creative concepts to life.
- Proactive, with the ability to self-manage projects and overcome obstacles independently.
- Strong proficiency in Microsoft Suite, especially PowerPoint.
- Curiosity about competition — in skincare and beyond — as well as a taste for science.
- Presentation skills: ability to influence internal and external stakeholders through persuasive presentations.
- Leadership skills: ability to demonstrate leadership and foster cooperation within the brand team and with cross-functional partners.
- Excellent interpersonal skills (written and oral).
- Demonstrates L'Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.
What We Offer
- Salary Range: $140,000 – $200,400 (The actual compensation will depend on a variety of job-related factors, which may include geographic location, work experience, education, and skill level.)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (Up to 2 days per week work from home for eligible roles, subject to manager approval)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & more)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to e-learnings, Lunch & Learn Sessions, Mentorship Programs & more)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Your Future Team
Marketing at L'Oréal is about triggering real emotion! We create personalized brand experiences — online and offline — that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies, leveraging everything big data has to offer. Come join our dynamic team!
We Are Committed and Engaged
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyway! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact USApplicationAccommodation@support.lorealusa.com. You may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, in accordance with EEO guidelines.
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