Director, Performance & Growth Marketing

About Metagenics

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness), the Metagenics team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First:

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people‑first approach. We know first‑hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

The Role

The Director, Performance & Growth Marketing will lead Metagenics’ paid media strategy across the full funnel, driving both brand visibility and measurable business growth. They will oversee cross‑channel planning, investment, and optimization (spanning awareness, paid social, search, programmatic, and influencer amplification) while partnering closely with Brand, Creative, Site, CRM, and our Amazon team to ensure every media dollar works harder. This leader will own key performance metrics, build a strong testing and learning roadmap, translate data into clear insights for senior leadership, and guide our agency’s day‑to‑day performance.

They will champion data‑driven decision making, strengthen platform best practices across teams, and help shape how we shift investment as consumer behavior evolves.

Key Responsibilities

Paid Media Strategy & Leadership

• Own and develop the brand paid media strategy across channels, balancing brand and performance goals.
• Partner with Brand Marketing, Site Experience, Creative, and the Amazon commercial team to ensure paid media aligns with broader marketing calendar priorities and business objectives.
• Lead annual and quarterly media planning, budgeting, and forecasting.
• Define the role of each channel across the full funnel in close collaboration with the paid media agency.

Paid Media Ownership

Oversee strategy, investment, and performance across:

• Awareness Tactics (including CTV, online video, display, OOH, audio, print, programmatic, etc.)
• Paid Social (Meta, Tik Tok, Pinterest, You Tube, Reddit, other emerging platforms)
• Paid Search (Google, Bing, Shopping)
• Influencer partnership amplification (in collaboration with Influencer teams)
• Serve as expert consultant for all other on‑and off‑platform paid media investment.

Performance, Measurement & Optimization

• Own paid media KPIs including reach, frequency, CTR, CAC, and contribution margin.
• Partner with Agency on analytics tools to improve incrementality, attribution, and measurement frameworks.
• Establish testing roadmaps across creative, audiences, formats, and media mix.
• Translate performance data into clear insights and strategic recommendations for senior leadership.

Agency Management & Optimization

• Act as the day‑to‑day owner of the agency relationship, setting clear expectations, KPIs, and processes.
• Evaluate agency performance against business results.
• Co‑lead agency briefings with Brand & Creative teams.
• Lead QBRs, test and learn calendar, and performance reviews with internal teams.
• Motivate agency to deliver against business objectives.

Creative Partnership

• Work closely with Creative and Brand Marketing teams to ensure media‑first and fit‑for‑channel thinking in asset development and influencer partnerships.
• Own paid media content delivery from tactical brief to in‑house execution.
• Provide clear feedback loops on creative performance and audience insights to inform future creative strategy.
• Ensure messaging is optimized by channel, funnel stage, and customer segment.

Experience / Training / Education Requirements

• 12 years of paid media experience, ideally working with premium health/beauty or category adjacent brands.
• Previous media agency…