ATL Marketing Director

About

We’re looking for a bold, strategic marketing leader to take ownership of our Above-The-Line (ATL) and Out-of-Home (OOH) strategy across South Africa.

As ATL Marketing Director, you’ll drive national campaigns that put our brand front and centre — shaping how millions of customers experience Betway across TV, radio, print, and large-scale media.

Responsibilities

• Lead and execute national ATL marketing strategy across all provinces
• Own and optimise all ATL & OOH campaigns, from planning to performance
• Drive high-impact media planning & buying in partnership with agencies
• Deliver integrated campaigns across TV, radio, print, and outdoor
• Provide data-driven insights and reporting to senior leadership
• Lead and inspire a high-performing marketing team
• Manage key agency and media partner relationships

Qualifications

• 8–10+ years’ experience in ATL marketing (including OOH & traditional media)
• Proven success delivering large-scale, multi-channel campaigns
• Strong commercial mindset with experience managing significant media budgets
• Deep understanding of the South African media landscape
• Track record of leading teams and working with agencies
• Ability to balance brand-building with performance outcomes

Bonus Points

• Experience in gaming, betting, or regulated industries
• Strong network across media owners and OOH vendors
• Exposure to integrated ATL, digital, and experiential campaigns

Why Join Us?

At Betway Africa, part of Super Group, you’ll be part of a fast-moving, high-impact environment where your work truly matters. You’ll have the opportunity to shape national campaigns, influence brand growth, and drive real business impact.