Director Marketing Strategy

Must

• 8+ years of related marketing experience with a mix of strategy, brand, and campaign execution
• Needs to be at the senior manager/director level
• Well versed in reviewing and understanding social, graphics, etc
• Came from marketing coordination/generalist and into senior manager level
• Come in with new ideas and fresh perspectives / ideas person / super creative
• Someone who has strong brand knowledge – protective of the brand
• Sponsorships for next year – ability to expand for public advertising (i.e Durham Bulls), collecting data on this, present to execs
• Super strong marketing project management experience
• Demonstrated experience working across multiple marketing functions
• Proven ability to translate business objectives into actionable marketing strategies
• Ability to think at both enterprise and campaign level (Comfort operating at a 30,000‑foot view as well as down in the details)
• Strong stakeholder management and alignment skills + amazing communication skills
• Ability to lead cross‑functional projects from concept through execution
• Bachelors Degree

Plus

• Comes from a tech company

Position Summary

From hiring manager: “The goal is to find a deputy of sorts, or chief‑of‑staff, that can oversee day‑to‑day work for the department but also partner with me on strategic ideation and special projects. Take ideas and put them in motion, manage projects, support the current SVP of marketing. Clear roadblocks, manage special projects.”

On a day‑to‑day basis, this role focuses on translating organizational objectives into clear, actionable marketing strategies that support growth, distribution, and market expansion. It involves setting priorities across campaigns, channels, and initiatives while identifying opportunities to engage new audiences and enter emerging markets. A key part of the work is ensuring that all marketing efforts align with defined goals and deliver measurable results, while also maintaining a consistent and evolving brand voice across all platforms.

The role acts as a central point of coordination across marketing functions, bringing together product, digital, content, and channel teams to ensure alignment, visibility, and collaboration. Regular planning discussions are facilitated to keep efforts integrated and focused on shared priorities. In addition, the role leads complex, cross‑functional initiatives such as product launches, integrated campaigns, and large‑scale content programs, ensuring they remain strategically aligned and deliver meaningful business impact.

It also involves taking ownership of high‑priority or less‑defined projects, including partnerships, market positioning, and competitive insights, and turning them into structured, executable plans. Another important aspect is guiding content direction by shaping key messaging themes and overseeing the development of thought leadership materials that strengthen credibility and support business development. The role also evaluates and manages external partnerships and sponsorship opportunities, ensuring they align with strategic objectives and are activated through campaigns, events, and content to maximize visibility and impact.