Director of Direct Marketing

About

A large regional health insurer is seeking a Director of Direct Marketing to lead strategic initiatives aimed at acquiring and retaining ACA members. This position involves developing data-driven marketing strategies, overseeing digital communications, and managing a high-performing team. Candidates should possess extensive experience in direct marketing within the healthcare sector and have a solid grasp of regulatory requirements. The role emphasizes cross-functional collaboration and vendor management to optimize communications across multiple brands.

Responsibilities

• Lead strategic initiatives aimed at acquiring and retaining ACA members.
• Develop data-driven marketing strategies.
• Oversee digital communications.
• Manage a high-performing team.
• Optimize communications across multiple brands through cross-functional collaboration and vendor management.

Qualifications

• Extensive experience in direct marketing within the healthcare sector.
• Solid grasp of regulatory requirements.