Communications, Branding, and Marketing Lead

About

The Greater New York Automobile Dealers Association is seeking a versatile, creative professional to lead our communications, branding, and marketing initiatives. This role is responsible for shaping and executing both internal and external communications, strengthening brand identity, managing industry publications, and guiding overall marketing strategy.

The ideal candidate is a strong writer, thoughtful designer, and organized project manager who can move comfortably between big-picture planning and hands-on execution.

Key Responsibilities

Marketing & Communications

• Manage all internal and external communications for the Association
• Promote GNYADA programs, events, and initiatives across marketing and social media channels
• Write and manage copy for print and digital materials
• Develop and distribute monthly, content-rich newsletters tailored to specific audiences
• Produce quarterly internal newsletters to support company culture and keep staff informed
• Write press releases, announcements, job postings, invitations, articles, and member success stories
• Strengthen and grow brand awareness
• Maintain and update the Association website
• Plan and execute targeted social media campaigns
• Develop presentations for meetings, seminars, and events
• Review and approve marketing collateral, products, and promotions

Creative & Design

• Translate ideas into clear creative direction for design and production teams
• Develop concepts and produce layout, design, and copy for print and digital materials
• Update and edit existing marketing collateral as needed
• Design promotional items and branded apparel
• Oversee development and updates of print materials and branded assets in line with GNYADA guidelines
• Build and maintain a digital asset library (photos and videos)
• Oversee design and production of signage, awards, and press displays

Project Management

• Manage inventory of marketing materials and promotional items
• Determine which projects are handled internally versus outsourced
• Manage relationships with external vendors
• Establish and maintain an efficient ordering process for print and promotional materials
• Oversee production schedules and ensure timely delivery of artwork
• Manage development of content, art, and copy, whether created internally or by vendors
• Develop budgets and pricing strategies
• Present final layouts and secure leadership approval
• Provide regular project updates to management

Qualifications

• Strong written and verbal communication skills, with the ability to present ideas clearly and summarize complex information
• Proven copywriting ability with an engaging, audience-focused style
• Professional, positive, self-motivated, and collaborative
• Highly organized with strong attention to detail
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Strong working knowledge of PowerPoint, Excel, and Word
• Ability to analyze marketing performance and make cost-conscious production decisions
• Strong analytical and problem-solving skills
• Experience working with senior leadership

Compensation

This role offers a salary range of $80,000 to $100,000 per year, based on experience and qualifications. The position includes a comprehensive benefits package with health and dental coverage, a 401(k) matching plan, and flexible spending accounts.

Job Type

Full-time

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Education

• Bachelor's (Required)

How to Apply

Interested candidates are invited to submit a resume and a cover letter highlighting their relevant experience to: Eddie Gazzillo, Chief Operating Officer at ed@gnyada.com.