Director of Digital Strategy
Walmart Canada
About the role
About the Role
Lead enterprise growth marketing as the Director of Digital Strategy. Shape a comprehensive approach across online and offline media, SEO, and customer engagement to drive acquisition and loyalty.
This position focuses on crafting and steering an integrated growth marketing strategy. You will ensure alignment with business priorities through customer acquisition, retention, and lifecycle management. Leading a senior team, you will establish performance standards that directly impact business outcomes across omni-channel and eCommerce divisions.
Key Responsibilities
- Define and own holistic growth marketing strategy
- Lead marketing initiatives for paid media and SEO
- Set vision for customer engagement and retention
- Oversee enterprise SEO and measurement strategies
- Collaborate with multi-disciplinary teams and agency partners
Requirements
- Bachelor's degree in Marketing or related field
- 15+ years in growth marketing and media
- Proven experience managing senior marketing leaders
- Expertise in CRM, SEO, and lifecycle marketing
- Strong understanding of MarTech and data usage
Drive customer acquisition, engagement, and retention through effective digital strategies and leadership.
Skills
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