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Digital Marketing Director

Walmart Connect Canada

Canada · Hybrid Full-time Executive Yesterday

About the role

About

Lead growth marketing initiatives as a Digital Marketing Director. Drive customer acquisition and retention strategies across multiple channels, including SEO and CRM, while ensuring alignment with business priorities in a hybrid environment.

In this senior-level role, you will oversee a comprehensive growth marketing strategy that spans paid media, eCommerce, and customer engagement. Your expertise will guide investment decisions and set performance standards that impact business outcomes. Collaborating across teams, you will define strategic visions and engage in lifecycle management to enhance customer loyalty and lifetime value.

Responsibilities

  • Define holistic growth marketing strategy across multiple channels
  • Lead customer engagement across CRM and SEO initiatives
  • Oversee marketing investments ensuring alignment with objectives
  • Guide member acquisition strategies for eCommerce programs
  • Establish measurement frameworks to assess growth impact

Requirements

  • 15+ years in growth marketing or digital strategy
  • Proven track record in leadership roles across marketing disciplines
  • Deep expertise in SEO, CRM, and paid media strategies
  • Strong knowledge in MarTech and AdTech ecosystems
  • Ability to analyze data for executive insights

Shape the future of digital marketing by integrating customer engagement and growth strategies across diverse platforms effectively.

Skills

CRMeCommercepaid mediaSEO

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