Director of Digital Strategy & Enablement

About the Role

In Germany - Cologne

We are looking for a 12-months fixed-term Director of Digital Strategy & Enablement to elevate how we engage audiences across digital channels. As a member of the Marketing Leadership Team, you will define and drive our global digital marketing strategy, establish best practices, scalable frameworks, and digital excellence across global and divisional marketing.

What makes us special:

• Advance your career with exciting professional opportunities in our thriving company with a startup feel.
• Voice your unique ideas in a corporate culture defined by openness and integrity.
• Enjoy the opportunity to work from abroad (workation).
• Feel at home working with our helpful, enthusiastic colleagues who have great team spirit.
• Broaden your perspective with our extensive training curriculum and learning programs (e.g. LinkedIn Learning).
• Speak your mind in our holistic feedback and development processes (e.g. 360-degree feedback).
• Satisfy your need for adventure with our opportunities to live and work abroad in one of our many international offices
• Enjoy our benefits, such as hybrid working, daycare allowance, corporate discounts, and wellbeing support (e.g. Headspace).
• Unwind in our break areas where you can help yourself to the healthy snacks and beverages provided.
• See another side of your coworkers at our frequent employee events and highly anticipated World Meeting and Holiday Party.

How you will create an impact:

Digital strategy & transformation leadership:

• Lead and drive a multi-year global digital marketing and transformation strategy, in close partnership with the CMO, embedding scalable, insight-led approaches aligned with growth priorities and go-to-market plans

Channel strategy:

• Define and lead the global digital channel strategy, prioritization and orchestration of high-impact digital programs supporting all channels (e.g. email, paid media, organic search, social), including purpose, target audiences, messaging, and best practices, while establishing scalable playbooks, templates, and workflows.

Channel governance & performance management:

• Establish governance frameworks and performance standards by defining KPIs, dashboards, and measurement models, while monitoring ROI, pipeline impact, and campaign effectiveness and embedding a test-and-learn approach to continuously optimize performance

Customer experience & campaign enablement:

• Shape and enable a unified digital customer journey in partnership with senior stakeholders by aligning strategy, messaging, and lead generation, while supporting local teams with global tools and frameworks and driving the evolution of the marketing technology ecosystem in collaboration with IT, CRM, and Compliance teams

Stakeholder management:

• Act as a strategic advisor and execution partner to senior stakeholders across marketing, sales, and leadership, leveraging strong influencing skills to drive alignment and translating business strategy into scalable, data-driven digital initiatives

Collaboration & team leadership:

• Coordinate cross-functional collaboration and high-performing teams to deliver scalable digital solutions, combining deep expertise in digital marketing, strong commercial acumen, and experience in building capability-driven operating models and driving digital transformation across global organizations

About you:

• Recognized leader in digital marketing with deep expertise in multichannel strategy and execution across global markets.
• Strong commercial mindset, with the ability to operate across marketing, sales, data, and technology.
• Experience building and leading centralized digital or capability-driven operating models within matrix organizations.
• Expertise in designing channel portfolios, balancing brand-building and demand generation objectives.
• Proven ability to translate business strategy into scalable, data-driven digital campaigns supported by automation and insights.
• Experience in digital transformation, including platform selection, vendor management, and innovation.
• Strong stakeholder management and influencing skills, with the ability to lead change and build alignment across senior audiences.

About Simon-Kucher

Simon-Kucher is a global consultancy with more than 2,200 employees in 30+ countries. As a trusted commercial advisor focused on unlocking better growth, we combine deep consulting expertise, growth specialization, and technology to scale lasting impact. We optimize every lever of commercial strategy – product, pricing, innovation, marketing, and sales – based on what customers want and value. With over 40 years of monetization experience, we are recognized as the world’s leading commercial growth and pricing specialist. simon-kucher.com

We believe in building a culture that embraces diversity, equity, and inclusion, creating an environment in which our people feel valued, are able to be themselves and feel their contribution matters. If we get that right, remarkable things will happen; people will grow faster, innovate, feel valued, and create better outcomes for everyone – our people, our clients and, of course, our business.