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mimi

Director

Incubeta

Remote · Canada Full-time Lead 2mo ago

About the role

About

Join as a Director focused on Google Marketing Platform (GMP) and ad tech, leveraging your expertise remotely. Partner with clients to drive exceptional marketing strategies and team success.

As a GMP subject matter expert, you will be at the forefront of client engagements, ensuring high levels of optimization across platforms. The role encompasses technical leadership, growing a resilient team, and implementing innovative improvement strategies for agency practices. Collaborating closely with various teams, you will facilitate integrated solutions that enhance overall marketing effectiveness.

Embrace a leadership role where you can influence marketing innovation and team development across digital landscapes.

Responsibilities

  • Troubleshoot complex GMP-related platform challenges hands-on
  • Lead and mentor a team of skilled GMP professionals
  • Oversee performance tracking and revenue contributions
  • Collaborate with cross-functional teams for integrated solutions
  • Drive the adoption of innovative capabilities within GMP

Requirements

  • Minimum 10 years’ experience within a digital agency
  • Strong knowledge of Google tools like Pmax and GA4
  • Effective communicator with strong presentation abilities
  • Experience with data-driven marketing techniques
  • Familiar with measurement plans and tracking processes

Skills

GA4Google Marketing PlatformPmax

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