Director of Growth Marketing

About This Role

This is a founding growth role for Maven Consumer, owning the full acquisition and retention funnel from brand-to-performance, paid to organic, channel strategy to experimentation infrastructure. The role requires equal parts strategist and operator: someone who can set the strategy and roll up their sleeves to make it happen. Reporting to the General Manager, Consumer, this leader will work in close partnership with the core consumer teams and Maven’s enterprise marketing and creative teams.

What We're Looking For

• Built consumer growth engines from scratch
• Knows what DTC health looks like at scale
• Can bring that playbook to a category where trust and outcomes are critical
• Perhaps you’re a former founder, generalist growth hacker, or just a growth-obsessed operator who takes extreme ownership and thoughtful risks to find novel, creative growth channels that have massive impact

Responsibilities

• Build and own Maven Consumer’s paid acquisition strategy across channels: paid social, SEM, influencer, podcast, OOH, and emerging, with a focus on CAC efficiency and quality subscribers
• Own creative strategy in partnership with brand: strong POV on what messaging and formats convert, and a track record testing into breakthrough creative
• Develop and scale an SEO/content strategy that builds durable organic traffic over time
• Own Maven’s consumer web presence, partnering with Product and Design to optimize site performance, landing pages, and conversion across the funnel, working with the enterprise team to ensure continuity of performance across Maven’s business lines
• Partner with Product to optimize onboarding, activation, and in-app conversion
• Own lifecycle marketing (email, push, SMS) from strategy through execution, with a focus on engagement, habit formation, and reducing churn
• Build and run an experimentation program and create the infrastructure to learn fast and improve
• Define and track the growth KPIs that matter: CAC, LTV, payback period, activation rate, retention curves
• Lead a lean, high-output growth team of FTEs, freelancers, and agency partners; hire well and develop the people you hire
• Partner with Finance on budget planning and channel-level ROI reporting
• Bring consumer health market intelligence: competitive landscape, channel trends, and regulatory considerations to the broader team

Benefits

• Annual professional development stipend
• Access to a personal career coach through Maven
• Whole-self care through wellness partnerships
• 16 weeks 100% paid parental leave
• Flexible time upon return
• $1.5K/mo for 2 months new parent stipend (for Mavens who’ve been with us at least six months)
• 401K matching for US-based employees (immediately vesting)
• Weekly breakfast, lunch, and get-togethers
• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics