Director of Growth Marketing

Responsibilities

• Lead and develop a demand generation team, setting performance expectations and fostering a culture of accountability
• Own the demand generation strategy across all buyer journey stages, managing multi-channel campaigns and budget allocation
• Track and optimize full-funnel metrics, providing actionable insights to improve conversion rates and pipeline health

Qualifications

• 7-10+ years of experience in B2B demand generation, including 3 years in a leadership role
• Experience with SMB, mid-market, and enterprise segments, particularly in a scaled SaaS environment
• Strong analytical skills with the ability to interpret data and develop actionable plans
• Hands-on experience with marketing and sales technology stacks, including Salesforce and Google Analytics
• Experience managing external agency relationships and a scaling mindset for optimizing growth engines