Director of Growth Marketing

Overview

Join Confluent and be part of a groundbreaking team that is not only building better technology but also transforming how data moves and its potential in the world. We provide a platform that keeps data in motion, allowing companies to respond swiftly and innovate dynamically.

We are looking for collaborative individuals who ask insightful questions, provide constructive feedback, and support one another in our mission. Together, we are stronger—one Confluent team driving the progress of data streaming.

About the Role:

As the Director of Growth Marketing focused on product-led growth, you will spearhead a team dedicated to enhancing our growth strategy from initial acquisition to successful customer conversion. This role is critical for elevating our product-led acquisition approach while demonstrating its effectiveness as a sustainable growth strategy for Confluent.

What You Will Do:

• Drive growth strategy: Define and optimize the product-led growth strategy from acquisition through conversion, collaborating with Product, Marketing, Sales, and Data Science.
• Lead a high-performing team: Recruit, mentor, and manage a diverse team of growth marketers and analysts, fostering a culture of experimentation and continuous learning.
• Optimize marketing channels: Evaluate and enhance performance across paid, organic, and product-led channels, translating insights into impactful decisions.
• Build measurement frameworks: Establish metrics and analytical frameworks to assess funnel health and customer value, leading a disciplined testing agenda.
• Strengthen sales motion: Design the handoff process from product-led users to sales, ensuring alignment during product launches and marketing campaigns.
• Evolve growth strategies: Collaborate with Product and Engineering to integrate AI-driven approaches into growth workflows, positioning Confluent for emerging market trends.

What You Will Bring:

• 8+ years in product management, growth marketing, or analytics, with a focus on product-led growth; 2+ years in a leadership capacity.
• In-depth knowledge of growth marketing practices including acquisition strategies and funnel analysis.
• Strong analytical skills, with experience in SQL and familiarity with data visualization tools.
• A background in enterprise software or SaaS, with excellent cross-departmental collaboration skills.
• A proven ability to lead teams and drive results in fast-paced environments.

What Gives You an Edge:

• Experience in developer tools or cloud infrastructure.
• Knowledge of AI-driven marketing strategies.
• A track record in designing effective product-to-sales handoff strategies.
• Expertise in advanced experimentation methodologies.

Ready to build what's next? Join us in moving forward.

Come As You Are

At Confluent, we value diversity and inclusion. We welcome team members from different backgrounds and perspectives, striving to make space for everyone to lead, grow, and redefine what is possible.

We are an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to any protected status.

Privacy Statement

Confluent is an IBM subsidiary. By applying, you consent to the sharing of your personal information within IBM affiliates involved in your recruitment process.