Marketing & Admissions Director

Responsibilities

• Lead marketing and admissions efforts for a skilled nursing facility
• Develop and maintain referral relationships with hospitals, case managers, and community partners
• Oversee admissions process from inquiry through intake
• Drive census growth and maintain occupancy targets
• Coordinate tours, outreach, and community engagement initiatives
• Collaborate with clinical and administrative teams to ensure smooth admissions
• Track and analyze referral data and marketing performance
• Ensure excellent customer service and patient/family experience

Requirements

• Prior experience in SNF marketing/admissions required
• Strong network of referral sources in the local market preferred
• Proven ability to drive census and build relationships
• Excellent communication and interpersonal skills
• Highly organized with ability to multitask in a fast-paced environment
• Knowledge of Medicare, Medicaid, and insurance processes
• Self-motivated and results-driven