Director of Brand Marketing

Overview

A growing, innovation-driven food company is seeking a Director of Brand Marketing to lead strategy and execution across its product portfolio. This role is responsible for driving brand positioning, go-to-market strategy, and campaign performance while aligning closely with cross-functional teams to support revenue growth and market expansion.

Key Responsibilities

• Lead brand strategy and long-term vision across product categories
• Own go-to-market strategy and execution for new product launches
• Develop value propositions and positioning to drive differentiation
• Partner with Sales and Commercial teams on enablement and campaigns
• Build and execute targeted marketing campaigns using CRM insights
• Manage marketing budget and track performance against KPIs
• Oversee digital platforms and marketing systems
• Establish reporting frameworks and optimize campaign performance
• Lead and develop a small marketing team
• Collaborate with R&D, Operations, and QA on product pipeline and launches

Qualifications

• 10+ years of marketing experience (B2B or consumer products preferred)
• Bachelor's degree in Marketing, Business, or related field
• Strong experience with brand strategy, product marketing, and GTM execution
• Proven ability to lead cross-functional teams and influence stakeholders
• Experience with CRM tools, analytics, and digital marketing platforms
• Ability to operate in a fast-paced, evolving environment
• Strong leadership, communication, and project management skills