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Director of Marketing

Jobot

Hoboken · Hybrid Full-time Executive $180k – $250k/yr Today

About the role

About Us

A client of Jobot is a fast-growing, science-backed health and wellness company on a mission to help people live happier, healthier lives. Their products are trusted by healthcare professionals and consumers alike — and they take that trust seriously.

This is a company that walks the talk. Their culture is built around a genuine people-first philosophy: if you're in the business of helping others thrive, you'd better invest in your own team, too. Think integrity, authenticity, inclusion, and a healthy dose of joy — baked into how they operate every day, not just printed on a poster in the break room.

Why Join Us?

You'll own a meaningful brand portfolio in a high-growth consumer health category — with the budget, the team, and the executive support to do it right. This isn't a "just execute the playbook" role. You'll be building strategy, shaping the vision, and developing the next generation of marketing talent around you.

  • Lead brand P&L with real ownership and accountability
  • Shape long-term strategy (2+ years) in collaboration with global marketing leadership
  • Build and mentor a high-performing team — and have a genuine say in who's on it
  • Work across the full marketing mix: digital, PR, HCP, trade, influencer, innovation
  • Hybrid work environment with a newly energized executive team you'll actually want to be in the office for

Job Details

You'll be the strategic and creative engine behind an exciting brand portfolio — responsible for everything from the annual operating plan to breakthrough omnichannel campaigns. Here's the highlight reel:

  • Develop and execute omnichannel brand strategy — identifying where to play and how to win across retail, digital, and HCP channels
  • Lead the annual operating plan and long-range strategic roadmap for your portfolio
  • Own the brand P&L and manage budgets to maximize impact and efficiency
  • Drive content and campaign development — from agency briefs to final execution
  • Design compelling product assortments with best-in-class PDPs, SEO strategies, and feature/benefit messaging
  • Build consumer and HCP promotional strategies including digital promotions, packaging, and pricing incentives
  • Leverage analytics to identify growth opportunities and translate insight into action
  • Lead, coach, and grow a talented marketing team — with an eye toward developing future leaders

What We're Looking For

  • 7+ years of brand marketing experience, ideally in consumer health, wellness, or a related lifestyle category
  • BS/BA in marketing or related field (MBA is a bonus, not a dealbreaker)
  • Proven track record building and executing innovative marketing strategies that move the needle
  • Strong digital fluency — experiential platforms, social, ecommerce, influencer — you know the landscape
  • Agency management experience and comfort leading cross-functional teams
  • A data-curious mindset and the instinct to turn consumer insights into compelling brand stories

Skills

Digital MarketingEcommerceHCP MarketingInfluencer MarketingSEOSocial Media Marketing

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