Director of Sales & Marketing

About

A premier luxury hospitality property in the Western North Carolina mountains is seeking an experienced Director of Sales & Marketing to lead revenue growth, brand positioning, and guest engagement across multiple segments including leisure, corporate, and group business.

This is a hands-on leadership role for someone who thrives in a high-touch, experience-driven environment and understands how to blend strategic vision with day-to-day execution.

Key Responsibilities

• Develop and execute comprehensive sales and marketing strategies aligned with revenue goals and market positioning
• Drive group, corporate, and leisure business through proactive outreach, relationship building, and targeted campaigns
• Lead and mentor a sales and events team, including hiring, training, and performance management
• Oversee brand standards, messaging, and guest-facing marketing across all channels
• Plan and execute integrated marketing campaigns (digital, social, PR, and direct outreach)
• Build and maintain relationships with key accounts, event planners, and industry partners
• Collaborate cross-functionally with operations, revenue management, and culinary teams to optimize guest experience and profitability
• Analyze market trends, campaign performance, and sales data to inform strategy
• Conduct site tours, client entertainment, and community engagement efforts
• Ensure timely responses to inquiries, proposals, and booking opportunities

Leadership & Culture

• Champion a culture rooted in genuine hospitality, teamwork, and high service standards
• Act as a visible leader across the property, supporting guest experience and operational excellence
• Serve as Manager on Duty as needed and collaborate closely with all departments

Qualifications

• Proven leadership experience in luxury hotel or resort sales & marketing
• Strong track record of driving revenue through group, corporate, and leisure segments
• Experience managing marketing campaigns, CRM initiatives, and brand strategy
• Excellent communication, presentation, and relationship-building skills
• Highly organized with strong analytical and strategic thinking abilities

Compensation & Benefits

• Competitive salary + bonus potential
• Comprehensive benefits package including:
• Health, dental, and vision insurance
• 401(k) with company participation
• Paid time off and parental leave
• Professional development support
• Relocation assistance (if applicable)