Director of Sales & Marketing

Director of Sales & Marketing

Hotel Indigo Williamsburg – Brooklyn, NY Managed by StepStone Hospitality

Hotel Indigo Williamsburg is seeking a dynamic, results-driven Director of Sales & Marketing to lead the hotel’s overall sales strategy and revenue growth. This role is ideal for an experienced hospitality sales professional with strong leadership, relationship-building, and strategic planning skills. The position focuses primarily on rooms revenue, group sales, and brand marketing initiatives.

Key Responsibilities

• Proactively solicit new and existing accounts to meet and exceed revenue goals through telephone, email, outside sales calls, virtual and in-person site inspections, and written communication.
• Develop and execute strategic sales and marketing plans to maximize transient and group room revenue.
• Identify new business opportunities while maintaining and growing existing client relationships.
• Collaborate closely with hotel operations, revenue management, and ownership to ensure seamless execution of group business.
• Lead, motivate, and oversee the sales team, setting individual goals and ensuring accountability.
• Communicate performance results, forecasts, and action plans to ownership and senior leadership.
• Quote group rates and manage availability in collaboration with revenue management to ensure optimal pricing strategies.
• Drive brand awareness through digital marketing initiatives, social media engagement, and local partnerships.
• Represent the hotel through community involvement, networking events, and industry organizations.
• Maintain accurate sales activity records in the hotel’s sales and CRM systems.
• Utilize hotel systems including Opera PMS and Delphi Advanced.
• Work independently while maintaining strong communication across all hotel departments.
• Provide weekend coverage as needed to support business demands.
• Perform additional duties as assigned by the General Manager and Vice President of Sales & Marketing.

Preferred Skills & Qualifications

• Proven hospitality sales leadership experience, preferably within a lifestyle or boutique hotel environment.
• Strong organizational, analytical, and multitasking abilities.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Word, Excel, Outlook) and web-based platforms.
• Self-motivated, detail-oriented, and results-driven with a high level of professionalism and ethical standards.
• Demonstrated ability to build relationships and work collaboratively in a team-oriented environment.
• Flexible schedule with availability to meet clients, including occasional weekends.

Schedule & Work Environment

• Typical schedule: Monday through Friday, with weekend availability as needed.
• Position is on-site at Hotel Indigo Williamsburg, Brooklyn, NY.
• Willingness to travel locally for sales calls and networking events as required.

Benefits

• Competitive salary
• 401(k) with company match
• Health, Dental, Vision, and Life Insurance
• Paid Time Off & Holiday Pay
• Employee Hotel Discounts