Director of Sales Marketing

Job Location

Located in a charming historic village in the foothills of the Blue Ridge Mountains, approximately an hour outside Washington, DC.

About the Hotel

An iconic, internationally recognized boutique luxury hotel located in a picturesque historic village in the foothills of the Blue Ridge Mountains is seeking an accomplished Director of Sales & Marketing to lead its next chapter of commercial growth and global brand positioning. This extraordinary property is celebrated worldwide for its refined hospitality experience, acclaimed culinary program, and reputation as one of the most distinctive luxury destinations in the United States.

Position Overview

Reporting directly to the General Manager, the Director of Sales & Marketing will serve as a key member of the executive leadership team and will be responsible for shaping and executing the strategic commercial vision of the property. This is a newly created leadership role, offering the unique opportunity to build the Sales & Marketing platform from the ground up, establish structure, and lead a high-touch strategy focused on attracting discerning luxury travelers from around the world.

The role will oversee a team of three and work closely with ownership and senior leadership to elevate brand positioning, cultivate key travel relationships, and ensure the property continues to attract global attention within the ultra-luxury hospitality landscape.

This position requires a leader who understands the nuances of luxury travel, the importance of storytelling and brand integrity, and the delicate balance between exclusivity and global awareness. The ideal candidate brings both strategic commercial leadership and hands-on sales acumen, with the ability to personally cultivate relationships with top luxury travel advisors, corporate partners, and influential tastemakers in the travel and culinary worlds.

Your Responsibilities

Strategic Commercial Leadership • Develop and execute the hotel’s integrated annual Sales & Marketing strategy, aligning commercial initiatives with overall business objectives and long-term brand positioning. • Identify and cultivate key demand generators across luxury leisure, corporate, private events, and global travel advisor networks. • Partner closely with the General Manager, Finance, and Revenue teams to optimize occupancy, ADR, and RevPAR performance through strategic market positioning and demand generation. • Lead weekly commercial strategy meetings to review market trends, competitive activity, and sales performance.

Revenue Generation & Business Development • Build and maintain strong relationships with luxury travel advisors, corporate clients, event planners, and high-net-worth clientele. • Develop both reactive and proactive sales strategies to expand the property’s transient and group events business. • Represent the property at international luxury travel events, trade shows, and sales missions, strengthening the hotel’s presence within the global luxury travel community. • Personally cultivate marquee partnerships and high-value accounts that drive long-term revenue growth.

Brand Marketing & Global Positioning • Lead the development of an integrated marketing, public relations, and social media strategy designed to elevate the property’s global visibility. • Oversee brand storytelling and creative direction across digital platforms, publications, social media, and luxury travel channels. • Collaborate with PR partners and media contacts to secure high-profile press coverage, hosted media visits, and influencer partnerships. • Support the creation of signature events and cultural experiences that reinforce the property’s position as a destination for sophisticated travelers. • Direct the creative output and performance of the property’s digital marketing, design, and social media initiatives. • Oversee digital content across websites, online travel agencies, and social platforms to ensure consistent brand voice and engagement. • Track campaign performance, digital analytics, and ROI to inform future marketing strategies and optimize channel performance. • Manage brand imagery, photography, and visual assets to maintain the hotel’s refined luxury aesthetic.

Leadership & Team Development • Build and lead a high-performing Sales & Marketing team, establishing structure, processes, and performance expectations from the ground up. • Mentor team members while fostering a culture of proactive sales leadership, collaboration, and exceptional guest engagement. • Work cross-functionally with Operations, Events, Revenue Management, and Food & Beverage leadership to ensure commercial initiatives translate into seamless guest experiences. • Act as the primary commercial liaison between the property, ownership, and external partners.

Event & Guest Experience Engagement • Support the property’s signature weddings, social gatherings, and culinary events, ensuring flawless coordination between the sales process and operational execution. • Participate in VIP arrivals, hosted media experiences, and high-profile client engagements that reinforce the hotel’s exceptional reputation.

Ideal Candidate Profile • Minimum: 5+ years of progressive Sales & Marketing leadership experience within luxury hospitality, boutique hotels, or ultra-luxury service environments. • Proven success cultivating relationships within the luxury travel advisor community and high-end leisure markets. • Strong understanding of revenue management strategy, forecasting, and commercial analytics. • Exceptional storytelling, presentation, and negotiation abilities. • Experience leading marketing initiatives across PR, digital, social media, and brand communications. • Entrepreneurial mindset with the ability to build systems, teams, and strategies from the ground up. • Education: Bachelor’s degree in Hospitality, Business Administration, or related field preferred.

Travel Requirements

This role requires approximately 40–50% travel, including: • Luxury travel advisor events and global sales missions • International trade shows and industry conferences • Corporate and key client visits

The Destination

Located in a charming historic village surrounded by rolling countryside and vineyards, this extraordinary property offers a rare blend of rural tranquility and world-class hospitality. Just over an hour from a major East Coast metropolitan hub, the destination appeals to sophisticated travelers seeking culinary excellence, refined accommodations, and an immersive countryside escape.

For hospitality professionals who value authentic luxury, culinary prestige, and global recognition, this role represents a rare opportunity to shape the commercial future of one of the country’s most celebrated boutique hotels.