Director, Product Design for Onboarding

About Us

Humana delivers innovative digital experiences that improve how members engage with their health. We support a diverse ecosystem of consumers, members, providers, employers, and brokers, connecting them to Humana and to one another in ways that drive satisfaction, engagement, and business value.

Role Overview

The Director of Product Design for the Onboarding portfolio is a strategic, collaborative leader responsible for shaping the end-to-end experience of how members first engage with Humana’s digital ecosystem post enrollment. This role requires deep domain expertise in registration, login, account creation/management, authentication, identity verification, and account recovery flows, ensuring our onboarding experiences are seamless, secure, accessible, and built on a strong foundation of trust.

This role also supports post enrollment needs; helping members to confirm their plan, understand their benefits, and take quick action.

You will lead a team of product designers focused on strengthening identity assurance and delivering a friction‑right onboarding experience that balances usability, security, and regulatory requirements. As a systems thinker and influential partner, you will work across Product, Engineering, Identity & Access Management (IAM), Marketing and Legal teams to drive a unified onboarding strategy across platforms.

Key Responsibilities

Leadership & Strategy

• Lead, mentor, and grow a team of product designers while fostering a high performing, inclusive, and collaborative design culture
• Define and drive the long‑term design strategy for onboarding, ensuring experiences are member centered, compliant, and aligned to business priorities
• Advocate for design excellence and establish a clear vision for identity related experiences across web and mobile ecosystems

Domain Expertise – Identity & Access

• Lead design for core identity experiences including registration, login, multifactor authentication, identity verification, password management, and account recovery
• Partner with IAM, Security, and Architecture teams to design friction‑right authentication and verification workflows that meet enterprise risk thresholds
• Ensure onboarding flows comply with accessibility requirements, privacy regulations, and emerging identity standards

Cross‑Functional Collaboration

• Partner closely with Product, Engineering, IAM, Legal, Compliance, and Marketing to define priorities and deliver unified solutions across platforms
• Build trusted relationships with senior stakeholders, navigating constraints, and influencing teams in a complex, matrixed environment
• Collaborate with Research and Content Design to inform onboarding improvements through behavioral insights, usability testing, and continuous discovery

Experience Quality & Delivery

• Ensure design output is high‑quality, cohesive, and reflects deep understanding of member needs, technical realities, and operational workflows
• Use prototypes, journey maps, and storytelling to communicate design direction and drive alignment with executive stakeholders
• Establish design principles, future state visions, and experience roadmaps that balance near‑term delivery with long‑term onboarding strategy

Required Qualifications

• 12+ years of experience in UX or Product Design, including 4+ years in a senior or director level leadership role
• Demonstrated expertise in digital identity, including registration, login, authentication, identity verification, and account creation
• Strong understanding of performance metrics and data‑informed design
• Experience leading design for complex, regulated, or high security environments (e.g., healthcare, financial services, government, insurance)
• Strong portfolio demonstrating systems thinking, scalable frameworks, and end‑to‑end experience design
• Experience leading or guiding user research and applying insights to design
• Proven ability to influence at all levels and drive cross‑functionality
• Strong organizational and prioritization skills in fast‑paced environments
• Excellent analytical and process‑oriented thinking
• Mastery of Figma and other modern design tools

Preferred Qualifications

• Master’s…