E-Commerce and Digital Creative Manager

Role Overview

We are seeking a dynamic, creative, and detail-driven E-Commerce and Digital Creative Manager to lead our online operations while shaping the visual and content experience across our digital channels. This role blends e-commerce management, digital merchandising, and creative execution to ensure our website and marketing assets reflect the elevated, curated boutique experience we are known for.

This individual will oversee site performance, fulfillment workflows, and merchandising strategy, while also contributing to content creation, design, and brand storytelling across email, web, and social platforms.

Key Responsibilities:

E-Commerce Operations & Team Leadership

• Manage and develop a small team supporting order processing, fulfillment, and customer communication
• Oversee order workflows to ensure accuracy, efficiency, and brand-aligned customer experience
• Act as the primary escalation point for operational or customer issues
• Optimize workflows to support seasonal launches, promotions, and peak volume periods

Website Management (Shopify)

• Oversee product setup across apparel, home décor, and gift categories
• Maintain site accuracy, including product details, pricing, navigation, and inventory
• Conduct daily QA checks to ensure a seamless user experience
• Troubleshoot site issues and coordinate with developers as needed

Digital Merchandising & Performance

• Merchandise homepage, collections, and landing pages to reflect seasonal storytelling and campaigns
• Monitor KPIs, conversion rates, and customer behavior to drive optimization
• Ensure product pages include compelling descriptions, fit guidance, and styling inspiration
• Partner cross-functionally to align website, email, and social storytelling

Creative & Content Development

• Design and collaborate on emails, web banners, advertisements, and social media content
• Assist in maintaining and evolving website design and user experience
• Create original, on-brand visual content that aligns with the boutique aesthetic
• Perform photo editing and retouching for product and lifestyle imagery
• Bring forward new ideas for content, campaigns, and creative direction

Marketing & Team Support

• Assist with day-to-day marketing operations and campaign execution
• Support content organization and asset management across platforms
• Collaborate with internal teams to ensure consistency across all customer touchpoints

Qualifications:

• Bachelor’s degree in Marketing, Business, Graphic Design, eCommerce, or related field preferred
• 2+ years of experience in eCommerce, digital merchandising, or creative marketing
• Proficiency in Shopify, Canva, Adobe Photoshop, and Adobe Illustrator
• Strong eye for design and brand storytelling
• Experience managing or mentoring a small team preferred
• Analytical mindset with an understanding of online sales and conversion metrics
• Highly organized and adaptable in a fast-paced retail environment

Benefits:

• Employee discounts
• Opportunity for advancement
• Paid time off