E-commerce and Digital Marketing Manager

Our client is seeking a dynamic and results-driven E-commerce and Digital Marketing Manager to lead their online sales and marketing efforts in Makurdi, Benue, NG . This hybrid role requires a strategic thinker with a proven ability to drive online revenue growth, enhance brand visibility, and manage digital marketing campaigns across various channels. The successful candidate will be responsible for developing and executing the e-commerce strategy, optimizing the online customer journey, and managing all aspects of the digital presence. Key responsibilities include overseeing website performance, conversion rate optimization (CRO), search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, and email marketing. You will also manage the e-commerce platform, ensuring a seamless shopping experience for customers. The ideal candidate will possess a deep understanding of the e-commerce landscape, digital marketing trends, and analytics tools. Strong leadership and project management skills are essential, as you will lead a team of digital marketing specialists and coordinate with external agencies. This hybrid position involves regular on-site collaboration for strategic planning, team meetings, and key operational tasks, alongside the flexibility for remote work. We are looking for an individual who can translate business objectives into effective digital strategies and campaigns that deliver measurable results. You will be responsible for monitoring key performance indicators (KPIs), analyzing campaign performance, and providing regular reports on e-commerce and digital marketing activities. This is an exciting opportunity to shape the online future of a growing business and drive significant growth. Your ability to innovate and adapt to the evolving digital marketplace will be crucial. The successful candidate will have a passion for data-driven decision-making and a keen eye for customer engagement strategies. We value proactive individuals committed to achieving online sales targets and building a strong digital brand.

Qualifications: Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. Minimum of 7 years of experience in e-commerce and digital marketing, with a proven track record of driving online sales and growth. Demonstrated expertise in SEO, SEM, social media marketing, content marketing, email marketing, and CRO. Experience managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce). Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics). Strong understanding of online customer behavior and digital marketing best practices. Excellent leadership, communication, and project management skills. Ability to work effectively in a hybrid environment, balancing remote and on-site responsibilities. Experience in managing digital marketing budgets and optimizing campaign ROI. Creative thinking and problem-solving abilities.