E-Commerce Development and Digital Marketing Specialist

About

The E-Commerce Development and Digital Marketing Specialist is responsible for the site performance measurement and improvement, strategy formulation, execution & reporting on digital campaigns. This position offers exposure to an established E-commerce environment.

Job Responsibilities

• Monitor and improve site performance
• Website Data Analytics and reporting
• Manage and report on digital campaigns providing well researched recommendations
• Stay up to date with changing algorithms
• Implement SEO strategies to optimise website content to rank higher in search results
• Liaise with external service providers
• Maintain and update relevant internal documentation
• Marketing automation
• Responsible for the overall look, feel and technical requirements of the website ensuring optimum responsiveness and load times

Familiarity with the following Technical Tools and Platforms

• GA4
• Google Ads and Facebook Ads Manager
• SEO Tools and Google Search Console
• Content Management Systems (CMS)
• Email Marketing Platforms
• Design Tools

Requirements

• Knowledge of SEO & Site performance management
• Knowledge of UX/UI Design optimization
• Minimum 2 years of experience in E-commerce
• Knowledge of E-commerce operations, retailing and merchandising
• Good Business acumen with strong creativity and analytical skills
• Well versed with MS office tools
• Familiar with E-commerce order fulfilment processes and customer service
• Ability to commute to Brackenfell as the role is onsite.

Experience

• E-commerce: 1 year (Required)

Work Location

In person