E-Commerce & Digital Marketing Manager

About This Role

You will be responsible for the day-to-day operations of Falcon’s standalone website and brand digital marketing efforts, supporting online sales growth in the North American market through website content, campaign planning, traffic acquisition, and influencer partnerships. This role is accountable for the quality of basic website operations, the efficiency of marketing project execution, and online growth results. It requires strong execution, data awareness, and external partnership communication skills, with the ability to support both daily website operations and marketing project execution at the same time.

Key Responsibilities

• Manage the day-to-day operations of the Shopify standalone website, including product page maintenance, campaign setup, on-site content updates, and promotional configurations

• Lead the development and execution of digital marketing plans, including external partnership traffic acquisition, social media content marketing, SEO, email marketing, and more

• Source, evaluate, and follow up with influencer partners on YouTube, Instagram, TikTok, and other platforms, and drive the full process of content collaboration projects

• Track key operating metrics (traffic, sales performance, conversion rate, average order value, ROAS, etc.), regularly produce data review reports, and drive optimization

• Coordinate design, customer service, and external partner resources to move projects forward and ensure delivery quality

Required Qualifications

• Deep understanding of the North American hunting or shooting sports content ecosystem

• Familiarity with thermal imaging, night vision, and related products

• 5+ years of experience in standalone website operations, e-commerce, or DTC brand operations

• Hands-on Shopify experience, with familiarity in product page optimization and campaign setup

• Familiarity with common digital marketing functions, with practical execution experience in social media content and influencer partnerships

• Basic data analysis ability, with the ability to identify optimization directions based on data

• English proficiency sufficient for day-to-day work

Preferred Qualifications

• Experience operating brands in outdoor gear, sporting goods, or consumer technology

• Experience managing outsourced vendors/suppliers or coordinating across departments

Legal Statement

Applicants must be legally authorized to work in the United States. Falcon is an equal opportunity employer and welcomes candidates from diverse professional backgrounds to apply.