E-Commerce Marketing Manager

Company Description

DABOS is a leading provider of science, biotech, medical, biochemical, chemical, pharmacological, and laboratory supplies, offering a wide range of products from top global brands and niche labels. Committed to meeting diverse customer needs, DABOS combines an extensive selection with personalized attention, ensuring exceptional customer experience.

Role Description

DABOS is seeking an E-Commerce Marketing Manager who will lead and manage our online marketing initiatives while acting as a strategic leader with deep expertise in various digital marketing channels, including Google Merchant, Google Ad Campaign Management, Social Media Campaigns, Google Analytics, Affiliate Marketing Programs, Application Performance Monitoring, SEO Optimization, and Amazon Seller Central Management. Ultimately, E-Commerce Marketing Manager will be responsible for driving online sales growth, enhancing customer engagement, and optimizing our digital presence.

Essential Functions and Responsibilities:

• Strategic Planning:
  • Develop and execute comprehensive e-commerce marketing strategies aligned with company goals
  • Identify growth opportunities and develop plans to increase online sales and market share
• Google Merchant & Ad Campaign Management:
  • Oversee the management and optimization of Google Merchant Center accounts to ensure product listings are accurate and up to date
  • Plan, execute, and optimize Google Ad campaigns, including Search, Display, Shopping, and Video ads to drive traffic and sales
• Social Media Campaigns:
  • Develop and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn
• Google Analytics:
  • Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance
• Affiliate Marketing Programs:
  • Develop and manage affiliate marketing programs to expand reach and drive sales
  • Recruit, onboard, and manage relationships with affiliate partners
• Application Performance Monitoring:
  • Oversee application performance monitoring to ensure optimal website functionality and user experience
  • Collaborate with the IT and development teams to address any performance issues and implement improvements
• SEO Optimization:
  • Lead SEO strategies to improve organic search rankings and drive website traffic
  • Monitor SEO performance and implement changes to enhance visibility and rankings
• Amazon Seller Central Management:
  • Manage and optimize Amazon Seller Central accounts to maximize sales and profitability
  • Ensure product listings are accurate, optimized for search, and compliant with Amazon policies

Required Background, Competencies & Expertise:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred
• Minimum of 7-10 years of experience in digital marketing, with a preferred 5 years in a leadership role
• Proven track record of driving e-commerce growth through effective marketing strategies
• Strong understanding of digital marketing channels, including Google Merchant, Google Ad campaigns, social media, affiliate marketing, and SEO
• Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot, Marketo)
• Experience with application performance monitoring and Amazon Seller Central management
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong leadership and team management skills
• Creative thinker with the ability to develop innovative marketing solutions
• Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising programs

Benefits:

• Competitive salary
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plan with company match
• Paid time off and holidays