Ecommerce & Digital Marketing Manager

About

As Bibi van der Velden is becoming a globally recognized brand, digital and ecommerce are central to engaging new audiences, amplifying storytelling, and driving sustainable growth. The Ecommerce and Digital Marketing Manager, collaborating closely with the Marketing and leadership teams, will be pivotal in shaping this digital future. This role reports to our Sales Director, working in close partnership with our Tech Stack Manager to receive technical guidance, resources, and support for driving ecommerce excellence.

Roles & Responsibilities

Ecommerce Management

• Take full ownership of the Shopify platform, managing both front-end and back-end operations to deliver a flawless, high-end user experience.
• Front-End: Ensure every visual and interactive element—UX, UI, content, and onsite SEO—aligns with the brand’s luxury identity.
• Back-End: Oversee product data, listings, order processing, integrations, system performance, and pricing.
• Conversion Rate Optimization: Analyze user behavior, run A/B tests, and implement changes to boost conversions and average order value.
• Innovation: Identify and capitalize on new opportunities to keep the brand at the forefront of luxury ecommerce.

Digital Marketing

• Support the brand’s marketing calendar by activating owned channels (website, email, organic social) and paid channels (Meta, Google Ads), creating cohesive, high-impact campaigns.
• Performance Analysis: Track KPIs (ROAS, CAC, LTV) and refine strategies based on data insights.
• AI Optimization: Leverage AI tools to streamline operations, personalize customer journeys, and enhance search visibility across AI-driven platforms.

Customer Lifecycle & Retention

• CRM Management: Use HubSpot to segment audiences and personalize communications.
• Customer Journey: Own and optimize every online touchpoint—from discovery to post-purchase—to deliver a seamless, luxurious experience.
• Subscriber Growth: Develop and execute strategies to maximize engagement, repeat purchases, and growth from our high-value subscriber list.

Team & Stakeholder Collaboration

• Cross-functional Leadership: Partner with Marketing, Sales, and Logistics to ensure brand consistency and operational efficiency.
• External Management: Liaise with agencies (developers, creative, performance marketing) as needed.
• Reporting: Provide regular performance updates to senior management, highlighting successes and opportunities.

Profile

We are looking for a coworker with:

• 3-5 yrs experience in ecommerce (luxury/fashion preferred), with a deep understanding of premium clientele, industry trends and emerging opportunities.
• Analytical rigor and a data-driven approach to scaling digital growth.
• Leadership & project management skills to drive collaboration, deliver results, and foster team cohesion.
• Technical proficiency in digital marketing tools (Google Analytics, Meta Ads, Google Ads).
• Experience with HubSpot or similar CRM platforms is highly valued.
• A proactive, can-do attitude—comfortable working independently and collaboratively, with a positive mindset and a drive to challenge and grow.
• Brand Affinity & Aesthetic Sensibility: A genuine passion for luxury, art, and craftsmanship, with the ability to bring Bibi van der Velden’s unique vision to life digitally.
• Agility & Adaptability: Thrives in a fast-paced, creative environment, quickly adapting to new opportunities and challenges in the luxury digital space.

We Offer

• A prime location on the canals in the heart of Amsterdam.
• Market-conform salary and benefits.
• A creative, open environment with ample room for innovation.
• An informal, close-knit team and strong sales collaboration.
• Employee discount on Bibi van der Velden jewellery.
• Complimentary Friday Yoga Sessions.

Background

Trained as a sculptor at Amsterdam’s Gerrit Rietveld Academy and as a fine jewellery designer at The Hague’s Royal Academy of Arts, Bibi van der Velden merges the natural world with romantic fantasy, creating bold, sculptural pieces. Her work is grounded in traditional craftsmanship, sustainability, and transparency, with each design hand-sketched and hand-carved in wax.

Inspired by nature and the animal kingdom, her signature whimsy is evident in pieces like tornado earrings and gold-carved alligator rings, crafted from sustainable materials such as mammoth tusk, ostrich eggs, and scarab wings. Over the past decade, the brand has achieved double-digit annual growth, establishing itself as a multi-million Euro enterprise with a unique position in creative fine jewelry.