Digital Marketing Manager
The Clorox Company
About the role
About
Drive digital marketing success as an eCommerce-focused Digital Marketing Manager. Lead integrated media strategies, optimize digital performance, and shape eCommerce growth for key brands in a collaborative environment.
In this pivotal role, you're responsible for developing and executing comprehensive strategies across national and retail channels. With your deep expertise in eCommerce and digital media planning, you'll partner closely with internal teams and external agencies to ensure alignment with financial goals. Your leadership will guide joint business plans and ongoing campaign optimizations, enhancing product visibility and driving business outcomes.
Transform and innovate digital marketing strategies across eCommerce channels to elevate brand growth and consumer engagement.
Responsibilities
- Define channel-relevant assortment strategies for eCommerce
- Manage product launches and digital shelf execution
- Lead retail media planning and optimization initiatives
- Maintain performance reporting frameworks with agencies
- Collaborate with brand teams on integrated plans
Requirements
- 4-6 years in digital and eCommerce marketing
- Strong analytical and project management skills
- Experienced in agency management and content tools
- Knowledge of digital media metrics and analytics
- Solid understanding of eCommerce landscape developments
Skills
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