Ecommerce Marketing Manager

E‑Commerce Marketing Manager
Location: Bethesda, MD (On‑site)
Industry: Domestic & International Distribution
Salary Range: $100,000 – $120,000 base + comprehensive benefits

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About the Company

Our client is a market‑leading distributor with a robust national footprint and expanding international reach. They combine deep industry expertise with cutting‑edge technology to deliver a broad portfolio of products to retailers and end‑consumers worldwide. The organization is seeking a strategic, data‑driven leader to own and accelerate its digital commerce growth.

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Role Overview

The E‑Commerce Marketing Manager will spearhead all online marketing initiatives, drive measurable sales growth, and elevate the brand’s digital presence across multiple channels. Reporting to senior leadership, you will own the e‑commerce marketing strategy, manage a cross‑functional team, and steward a sizable budget to deliver ROI‑focused results.

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Key Responsibilities

Category	What You’ll Do
Growth Strategy	• Identify and prioritize high‑impact growth opportunities across the e‑commerce funnel. • Design and launch innovative campaigns that increase online sales and market share.
Product Listing Management	• Oversee the accuracy, SEO‑friendliness, and visual appeal of all product listings. • Coordinate with merchandising, inventory, and supply‑chain teams to ensure up‑to‑date information.
Paid Media & ROI Optimization	• Manage SEM, display, social paid, and affiliate programs. • Continuously monitor performance, conduct A/B testing, and adjust bids/creative to maximize ROI.
Social Media & Community	• Develop and execute integrated social media strategies (organic & paid) across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Pinterest. • Foster community engagement and brand advocacy.
Analytics & Reporting	• Leverage Google Analytics, GA4, and other BI tools to track traffic, conversion, and attribution. • Produce weekly/monthly dashboards and actionable insights for leadership.
SEO & Content	• Lead on‑page and off‑page SEO initiatives to boost organic visibility. • Partner with content creators to produce SEO‑optimized copy, videos, and guides.
Budget Management	• Own the e‑commerce marketing budget (forecasting, allocation, and spend tracking). • Ensure spend aligns with strategic priorities and delivers target KPIs.
Team Leadership	• Manage, mentor, and develop a small team of digital specialists. • Foster a culture of experimentation, data‑driven decision‑making, and continuous learning.
Cross‑Functional Collaboration	• Work closely with IT, product, sales, and logistics to align marketing initiatives with overall business objectives. • Serve as the primary liaison for external agencies and technology partners.
Travel	• Attend quarterly HQ meetings and occasional industry events or conferences as needed.

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Required Qualifications

Requirement	Details
Education	Bachelor’s degree in Business, Marketing, Communications, or a related field (MBA preferred).
Experience	• 7+ years in digital marketing with a focus on e‑commerce. • 5+ years in a managerial or leadership capacity overseeing teams and budgets.
Technical Skills	• Proficient in Google Analytics (GA4), Google Ads, Facebook Business Manager, SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog). • Strong MS Office/Google Workspace skills; comfortable learning new platforms quickly.
Core Competencies	• Proven track record of driving e‑commerce revenue growth through innovative marketing tactics. • Deep understanding of paid, owned, and earned media channels. • Data‑driven mindset with the ability to translate insights into actionable strategies. • Excellent communication, stakeholder management, and presentation skills.
Other	• Ability to travel to the Bethesda headquarters and occasional off‑site locations.

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What We Offer

• Competitive Base Salary: $100K – $120K, commensurate with experience.
• Performance‑Based Incentives: Bonus structure tied to key e‑commerce KPIs.
• Benefits Package: Medical, dental, vision, 401(k) with company match, paid time off, and employee assistance programs.
• Professional Development: Tuition reimbursement, certifications, and conference attendance.
• Dynamic Work Environment: Collaborative culture with a focus on innovation and continuous improvement.

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How to Apply

If you’re a results‑oriented digital leader ready to shape the future of e‑commerce for a fast‑growing distributor, please submit your resume and a brief cover letter outlining:

1. Your most impactful e‑commerce growth initiative (metrics & tactics).
2. Your leadership philosophy and how you develop high‑performing teams.

Apply now to join a forward‑thinking organization where your expertise will directly influence revenue and brand equity.

Our client is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.